Online strategies for retailers – NMA article 23/7/9

In News, The Digital Marketing Blog by JasonLeave a Comment

I recently had a letter published in NMA which recognised the strategy the bookstore called Borders  had implemented, namely closing 5 of its high street stores but keeping its recently relaunched website open for business. I wondered if anyone had any comments or anecdotes of other retail businesses preparing for the upturn by, amongst other things, fine tuning their SEO. If consumer demand continues to grow into Q1/Q2 2010, that’s 6 months away which means SEO strategies being implemented now are going to be coming on stream in Spring next year. It sounded like a timely online strategy to me. 

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