Online PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163

In Internet Marketing Podcast, The Digital Marketing Blog by Kelvin2 Comments

In this episode of the Internet Marketing Podast, Kelvin is interviewing Chris Lee, MD of Planet Content and a specialist in Online PR. Chris, a specialist in online pr, is leading one of the BrightonSEO workshops “PR: Closing the loop on SEO & social media”. They’re discussing the importance of understanding how SEO works to understand online PR, and why it’s important, as well as how to properly pitch your stories to journalists, knowing what the bigger story is, and the challenging relationship between journalists and PRs. They’re also discussing the effect the introduction of the Facebook timeline will have on businesses.

Why do we all still have desk phones?

Chris Lee
BrightonSEO workshops



  1. Hi Kelvin (and Chris)
    This debate has been going on for a while. But I do I find that many SEOs I talk to seem to have quite a good idea of how to use PR techniques for linkbuilding these days. By contrast, not many PRs are very comfortable about asking for links when approaching journalists and bloggers with content and contributions – which means that while they achieve media/blog coverage, the link gets forgotten.

  2. Great podcast, i think podcasts are great ideas to help your pr. There are many challenges though that journalists face and thats why it’s so important to really be creative and think way outside the box when it comes to PR.

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