In this week’s internet marketing podcast Andy talks to Kelvin Newman, Creative Director at SiteVisibility, and Felice Ayling, Digital Content Director at SiteVisibility. They discuss the decline of Google Analytics and how Webmaster Tools can be used in its place, to a certain extent. They then talk about how Google reads ‘bounce’ rates and ‘return to search’, and how it understands what is good or bad quality content. Finally, they discuss Google+ and whether it is a beneficial platform to have a presence on.
