If you’re a retailer spending money on PPC at the moment you’re going to love this episode, In the episode Andy interviews Rob from SupplyAnt.
This episode explores more about Google Shopping and Product Listing Adverts on Google Adwords.
Google Merchant Centre has moved from a free model to something you now have to pay for, through product listing adverts.
Rob talks about some changes you can make to your feed and adwords campaign to make more Adwords ecommerce campaign more effective.
Including setting different onsite titles and the feed title, deliberate duplication in the feed, including “best selling” info into the feed, tweaking the landing page for PLAs and finally hi-jacking high impression SKUs.