Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time.
Why is that the case? And what can we do to respond to that.
Kelvin’s top tips:
- Do the things that will have the quickest impact first rather than the big things.
- Understand that complexity is inevitable and invest in improving your ability to navigate that complexity.
- Realise that you’ll find new challenges over time