In today’s podcast Kelvin takes us through some practical ways to make sure that your marketing campaigns don’t fall short of their potential.
One of the main issues addressed by Kelvin, is the fact that often, the recommendations provided by SEO experts are simply not implemented.
Often this means that results aren’t achieved and the SEO activity is not appreciated. As a solution for this problem, Kelvin offers a number of principles to be persuasive and influence the right people.