In this week’s episode of the Internet Marketing Podcast, Andy is joined by Martin Lindstrom, Danish author, Branding Expert and Time Magazine Influential 100 Honoree to discuss Small Data, a topic that he published a book on last year.
During the show you’ll learn:
- What Small Data is and why it matters
- How we can look for small data opportunities in our day to day lives
- How you can equip yourself to spot small data trends
- Martin’s personal favourite “eurika” moment
- Some behavioural consumer changes happening right now
- The one thing you can do to improve initial traction when creating a new brand or product
You can find out more information about Martin’s book, Small Data here, and if you’d like to connect with Martin, you can do so on Twitter here. You can also check out his website here.