#422 Common Google Tag Manager Pitfalls That Can Have Catastrophic Results: Interview with Simo Ahava

In today’s episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at simoahava.com.

Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results.

On the show you’ll learn:

Why Google Tag Manager is such a popular/topical tool plus 4 common pitfalls:
- Pitfall #1: Using GTM as a fastlane to changes on the website, ignoring IT & development processes
- Pitfall #2: Deploying code you do not understand
- Pitfall #3: GTM can make or break data quality
- Pitfall #4: Treating data collection as an isolated silo in the organisation

Plus as usual, Simo provides his top tip/key takeaway.

If you’d like to connect with Simo, you can find him on Twitter here and you can find Reaktor on Twitter here.

If you'd like to nominate a guest for the podcast (self-nomination is also ok!) or have a suggestion for a topic that you'd like to see us cover, please get in touch using the form below:

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YMCA DLG

July 14, 2023.

Jason of Site visibility has been really supportive of us at @YMCA Downslink, connecting us to people in his network that can help us with specialist information and training, otherwise often less affordable for us in the 3rd sector. Thanks Jason, your team and network.

James Ewens

June 20, 2023.

Jason and the team at SiteVisibility are an absolute pleasure to work with and I cannot recommend them enough. Jason listens to the brand and always provides solutions that match the business goals, unlike some agencies that believe they know more!

Robyn Bignall-Donnelly

June 15, 2023.

Appreciated how helpful Jason was in our consultation chat, being responsive and flexible in trying to work out ways to help despite the constraints of our very limited budget.

Matt Jones

June 6, 2023.

I was really impressed with Jason and the team at SiteVisibility. Although it wasn't a good fit for the smaller budget that I had, Jason still spent a good deal of time giving me his marketing and SEO advice based on my goals and budget outline, which was really kind of him and greatly appreciated.

Rosie Ashman

June 5, 2023.

I've been working with SiteVisbility for a GA and GTM implementation project. The team (Nay, Aaron, Ana) have been incredibly helpful, giving so much of their time to support the project on calls, offering invaluable advice and really making the effort to work with our specific business needs. A super friendly group of people that I would 100% recommend anyone work with.

Vicky King

May 23, 2023.

Jason and the team at SiteVisibility are extremely knowledge and provide expert advice on all things SEO and digital marketing - they regularly share their skills in podcasts, workshops, online articles.

Jamie Forshaw

April 28, 2023.

I contacted SiteVisibilty and ended up speaking with Jason. After a brief discussion he was very open and honest that we weren't quite the right fit (given the stage of my new business), and rather than just leaving it there, Jason has gone over and above to help me, including introducing me to a number of his contacts and some thoughts on the direction we could go strategically. After only spending a short amount of time with Jason I could tell straight away he has an amazing passion for digital and oozes integrity and vast knowledge I will definitely keep Jason and SiteVisibilty in mind for the future, I'd love to scale in the future to work with these guys.

Charlie Coburn

April 26, 2023.

Site Visibility are an agency bursting with talent and innovation. They are at the forefront of the industry; credited with being able combine industry expertise in house and also bring together the global SEO community to catalyse collaboration and drive progression.

Lucy Ross

April 25, 2023.

Excellent service and kind people!

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