Couldn’t make April’s BrightonSEO or just want to relive the day? Well, you’re in luck!
We’ve begun to collate all of the slides from each of the speakers so that you can catch up on anything you might have missed. We’ve added them in order of the schedule on the day itself to help you easily find the slides that you need below.
You’ll notice that we haven’t managed to collate all of the slides just yet but we’ll be adding to them each and every day! If you come across any slides that haven’t been included or you’d like to add yours, just send me a mail and I’ll pop them in.
If you’d like to simply watch the tracks from the main stage, just watch the video from the guys at Authoritas below!
Did you know that we’re the sister agency of BrightonSEO?
You can find out about our relationship, how the conference was started and our involvement here.
Morning Sessions 10:00am – 11:15am
Content
Marcus Tober – Out with the Old, in with the Niche: Content for the Moments That Matter
Eleni Cashell – How to Unleash The Power Of Unique Content
Steve Rayson & Giles Palmer – How Metrics and Data Drive Content Effectiveness
Tech SEO
Tom Pool – Command Line Hacks For SEO
Tom Anthony – Diving into HTTP/2 – a Guide for SEOs
Emily Mace – Diagnosing Common Hreflang tag issues on page and in sitemaps
Ecommerce
Vlassios Rizopoulos – What a search engine can teach you about product sitemaps
Katherine Khoo – Selling on other Search Engines
Raj Nijjer – 10 Things Your Customers Hate About You
Machine Learning
Chris Liversidge – Using Machine Learning Technology to Build Audience-Led Analytics
François Goube – Beyond Technical SEO, How to deal with Rankbrain and AI in SEO
George Karapalidis – Using machine learning to predict keyword revenue
David Whatley – Facebook Location Structures for Multi-location Brands
Marie Page – Harnessing the Power of Facebook Groups
Gavin Bell – Amplify your content with Facebook ads
Agency
Peter Watson-Wailes – A New Era for the Digital Agency
Charlie Whitworth – Dealing With Tricky Development Resource
International SEO
Anna Milburn – Merging Translation and SEO to drive global success
Mid-Morning Sessions – 11:45am – 13:00pm
Onsite
Fili Wiese – Optimizing for Search Bots
Alexis K Sanders – Advanced and Practical Structured Data with Schema.org
Sam Marsden – Cut the Crap: Running Content Audits with Crawlers
Mobile First
Mark Thomas – How much positive impact can crawl budget optimization have in a mobile first index era?
Barry Adams – Technical SEO in the Mobile First Indexing Era
Charo Paredes-Ortiz – App Marketing Case Studies
Enterprise
Steph Vickers – Turning the oil tanker – keeping abreast of monster sites
Bill Sebald – How to tighten up your SEO on large websites
Rachel Costello – The Toughest Battles in SEO are Internal: How to Prioritise & Demonstrate Value
Grey
Kaspar Szymanski – Understanding Google Penalties by ex-Googler
Craig Campbell – Risks and Rewards of PBNs
Chelsea Blacker – The Wild-west of ASO
PPC
Daniel Moore – The hidden potential of brand PPC
Duane Brown – Competitor Bidding: The Halo Effect
Jeroen Maljers – Hidden Messages: The Psychology Behind PPC & SEO
Experimental
David Lockie – Blockchain, Digital Marketing, Disruption
Nicole Bullock – Meaningful SEO Reporting Insights without Google Analytics
Danny Richman – How to increase conversions and rankings using the Limbic Map of the brain
International Social
Daiana Damacus – Avoiding a Traffic Jam Between Your Website and Social Media
Early Afternoon Sessions 2:30pm – 3:45pm
Link Building
Greg Gifford – Linkbuilding at a granular level
Laura Hogan – Big Links for £0
Marie Turner – Effective Ecommerce Link Building
SERPs
Rob Bucci – Featured snippets: From then to now, volatility, and voice search
Sam Robson – From Black Friday to iPhones – how to rank for big terms on big days
Jason Barnard – A Universal Strategy for Answer Engine Optimisation
Influencer Marketing
Hannah Butcher – How to Win Friends and Influence… Influencers
Jason Dilworth – Finding Prospects by Scraping The News
Corinne Card – Digital PR on a budget: How to get awesome press links for SMEs
Site Speed
Bastian Grimm – Web Performance Madness: Critical Rendering Path Optimization
Maria Camanes Fores – Site Speed for in-house marketers: creating a culture of performance
Nichola Stott – Speed metrics in context of the UK Top 5,000 websites.
Paid Search
Arianne Donoghue – The PPC Automation Revolution is Coming
Ryan Bertollini – Combining PPC and SEO strategies to improve CPC averages and save money with your ad budget.
Chris Rowett – Supercharging Google Shopping
In-House
Rachel Finch – Survival 101: Rules for making it as a brands only digital marketer
Liraz Postan – SEO in a corporate environment
Taneth Evans – SEO for subscriptions: Flexible Sampling: now, then and next
International Search
Daiana Damacus – Avoiding a Traffic Jam Between Your Website and Social Media
Afternoon Sessions 4:10pm – 5:15pm
Advanced Keyword Research
Anna Corbett – How to identify search intent
Stephan Spencer – Perfect Keyword Strategy
Pat Reinhart & Tom Smits – How to do ecommerce keyword research at huge scale
Reporting
Stephen Kenwright – How to report on SEO in 2018
Anna Lewis – Top GA customisations everyone should be using
Dana DiTomaso – The Math Behind Effective Reporting
Reputation
Ade Lewis – Why Brand Signals Are Replacing Authority
Ross Tavendale – Killing Giants – How to Compete with Big Brands in the SERPs
Julia Logan – Preemptive Reputation Management
Strategy
Georgina Park – How to plan a marketing strategy from scratch
Adela Popilkova – The Revolution of Technology: Enabling marketers to understand and reach audiences.
Sabine Langmann – How to Expand to Different Markets
Adverts
Guy Levine – What we learnt from spending £1,000,000 on Facebook
Ashley Ward – Good, the Bad, and the Ugly: Ad Copywriting Tips for Facebook, LinkedIn, and Adwords
Rachel White – I test therefore I am- Practical PPC ad copy and landing page testing tips
Content Production
Nandini Jammi – The B2B content to sell your products
James Brockbank – Producing Link Worthy Content For Under £1k
Kim Slade – Power In Your Pocket: Mobile Video and How To Nail It.
Keynote Speaker
Live Google Webmasters Hangout with John Mueller & Aleyda Solis