BrightonSEO Slides April 2018

BrightonSEO Slides – April 2018

In BrightonSEO, SEO, The Digital Marketing Blog by SeanLeave a Comment

Couldn’t make April’s BrightonSEO or just want to relive the day? Well, you’re in luck!

We’ve begun to collate all of the slides from each of the speakers so that you can catch up on anything you might have missed. We’ve added them in order of the schedule on the day itself to help you easily find the slides that you need below.

You’ll notice that we haven’t managed to collate all of the slides just yet but we’ll be adding to them each and every day! If you come across any slides that haven’t been included or you’d like to add yours, just send me a mail and I’ll pop them in.

If you’d like to simply watch the tracks from the main stage, just watch the video from the guys at Authoritas below!

Did you know that we’re the sister agency of BrightonSEO?

You can find out about our relationship, how the conference was started and our involvement here.

Morning Sessions 10:00am – 11:15am


Marcus Tober – Out with the Old, in with the Niche: Content for the Moments That Matter

Eleni Cashell – How to Unleash The Power Of Unique Content

Steve Rayson & Giles Palmer – How Metrics and Data Drive Content Effectiveness

Tech SEO

Tom Pool – Command Line Hacks For SEO

Tom Anthony – Diving into HTTP/2 – a Guide for SEOs

Emily Mace – Diagnosing Common Hreflang tag issues on page and in sitemaps


Vlassios Rizopoulos – What a search engine can teach you about product sitemaps

Katherine Khoo – Selling on other Search Engines

Raj Nijjer – 10 Things Your Customers Hate About You

Machine Learning

Chris Liversidge – Using Machine Learning Technology to Build Audience-Led Analytics

François Goube – Beyond Technical SEO, How to deal with Rankbrain and AI in SEO

George Karapalidis – Using machine learning to predict keyword revenue


David Whatley – Facebook Location Structures for Multi-location Brands

Marie Page – Harnessing the Power of Facebook Groups

Gavin Bell – Amplify your content with Facebook ads


Peter Watson-Wailes – A New Era for the Digital Agency

Charlie Whitworth – Dealing With Tricky Development Resource

International SEO

Anna Milburn – Merging Translation and SEO to drive global success

Mid-Morning Sessions – 11:45am – 13:00pm


Fili Wiese – Optimizing for Search Bots

Alexis K Sanders – Advanced and Practical Structured Data with

Sam Marsden – Cut the Crap: Running Content Audits with Crawlers

Mobile First

Mark Thomas – How much positive impact can crawl budget optimization have in a mobile first index era?

Barry Adams – Technical SEO in the Mobile First Indexing Era

Charo Paredes-Ortiz – App Marketing Case Studies


Steph Vickers – Turning the oil tanker – keeping abreast of monster sites

Bill Sebald – How to tighten up your SEO on large websites

Rachel Costello – The Toughest Battles in SEO are Internal: How to Prioritise & Demonstrate Value


Kaspar Szymanski – Understanding Google Penalties by ex-Googler

Craig Campbell – Risks and Rewards of PBNs

Chelsea Blacker – The Wild-west of ASO


Daniel Moore – The hidden potential of brand PPC

Duane Brown – Competitor Bidding: The Halo Effect

Jeroen Maljers – Hidden Messages: The Psychology Behind PPC & SEO


David Lockie – Blockchain, Digital Marketing, Disruption

Nicole Bullock – Meaningful SEO Reporting Insights without Google Analytics

Danny Richman – How to increase conversions and rankings using the Limbic Map of the brain

International Social

Daiana Damacus – Avoiding a Traffic Jam Between Your Website and Social Media

Early Afternoon Sessions 2:30pm – 3:45pm

Link Building

Greg Gifford – Linkbuilding at a granular level

Laura Hogan – Big Links for £0

Marie Turner – Effective Ecommerce Link Building


Rob Bucci – Featured snippets: From then to now, volatility, and voice search

Sam Robson – From Black Friday to iPhones – how to rank for big terms on big days

Jason Barnard – A Universal Strategy for Answer Engine Optimisation

Influencer Marketing

Hannah Butcher – How to Win Friends and Influence… Influencers 

Jason Dilworth – Finding Prospects by Scraping The News

Corinne Card – Digital PR on a budget: How to get awesome press links for SMEs

Site Speed

Bastian Grimm – Web Performance Madness: Critical Rendering Path Optimization

Maria Camanes Fores – Site Speed for in-house marketers: creating a culture of performance

Nichola Stott – Speed metrics in context of the UK Top 5,000 websites.

Paid Search 

Arianne Donoghue – The PPC Automation Revolution is Coming

Ryan Bertollini – Combining PPC and SEO strategies to improve CPC averages and save money with your ad budget.

Chris Rowett – Supercharging Google Shopping


Rachel Finch – Survival 101: Rules for making it as a brands only digital marketer

Liraz Postan – SEO in a corporate environment

Taneth Evans – SEO for subscriptions: Flexible Sampling: now, then and next

International Search

Daiana Damacus – Avoiding a Traffic Jam Between Your Website and Social Media

Afternoon Sessions 4:10pm – 5:15pm

Advanced Keyword Research

Anna Corbett – How to identify search intent

Stephan Spencer – Perfect Keyword Strategy

Pat Reinhart & Tom Smits – How to do ecommerce keyword research at huge scale


Stephen Kenwright – How to report on SEO in 2018

Anna Lewis – Top GA customisations everyone should be using

Dana DiTomaso – The Math Behind Effective Reporting


Ade Lewis – Why Brand Signals Are Replacing Authority

Ross Tavendale – Killing Giants – How to Compete with Big Brands in the SERPs

Julia Logan – Preemptive Reputation Management


Georgina Park – How to plan a marketing strategy from scratch

Adela Popilkova – The Revolution of Technology: Enabling marketers to understand and reach audiences.

Sabine Langmann – How to Expand to Different Markets


Guy Levine – What we learnt from spending £1,000,000 on Facebook

Ashley Ward – Good, the Bad, and the Ugly: Ad Copywriting Tips for Facebook, LinkedIn, and Adwords

Rachel White – I test therefore I am- Practical PPC ad copy and landing page testing tips

Content Production

Nandini Jammi – The B2B content to sell your products

James Brockbank – Producing Link Worthy Content For Under £1k

Kim Slade – Power In Your Pocket: Mobile Video and How To Nail It.

Keynote Speaker

Live Google Webmasters Hangout with John Mueller  & Aleyda Solis

What’s Your Favourite Part of BrightonSEO?

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