#468 The Role of AI/Machine Learning in Ecommerce Personalisation: Interview With Jim Löfgren

In Ecommerce, Internet Marketing Podcast, The Digital Marketing Blog by SeanLeave a Comment

On this week’s episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation. 

On the show you’ll learn:

  • Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerce
  • Why personalisation is a key part of customer experience and extremely important on mobile
  • The impact of AI on personalisation, how it works and what it can do
  • Tips for how businesses can implement AI
  • How your approach to personalisation should differ depending on the vertical industry you operate in

Plus, as usual Jim provides his top tip/key takeaway for the audience.

If you’d like to connect with Jim you can find him on Twitter here and on LinkedIn here.

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