On this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Rand Fishkin’s keynote talk from September’s BrightonSEO conference.
Rand is one of our SEO heroes, he’s the co-founder of Moz, Founder of SparkToro and Author of Lost & Founder and his talk focused on Google’s behavioral shift over the last few years. Rand explains how Google has moved toward self hosted answers and solutions and away from driving searchers to other websites for the answers to their problems. He then provides his top tips and strategies for how we as marketers can adapt to these changes.
During the talk you’ll learn:
- How Google is now sending less outbound traffic than ever before
- Where Google will show you self-hosted answers in their results
- Why SEO is becoming more difficult as a result
- The tactics and strategies that we can adopt in response
You can find the slides that accompany Rand’s talk below on his Slideshare.