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#478 The Secret Life of Search: Interview with Katy Whittaker of Red C Marketing

In Internet Marketing Podcast, The Digital Marketing Blog by SeanLeave a Comment

In this week’s episode, we’re joined by Katy Whittaker, Planning and Insight Director at Red C Marketing.

In this episode you’ll learn:

  • Why brand familiarity is key to increasing your SERP CTR
  • Why it’s important to use both PPC and SEO to win the clicks of “open-minded” searchers
  • How Google Shopping results might increase organic CTR
  • How Google Shopping and Images are used by searchers to discover new brands

To connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/

To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: https://www.redcmarketing.com/secret-life-of-search/

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