BrightonSEO Slides April 2019

BrightonSEO Slides – April 2019

In BrightonSEO, SEO, The Digital Marketing Blog by SeanLeave a Comment

*Please note that these aren’t the most recent slides from BrightonSEO. If you’d like to view those, you can do so here.

SiteVisibility are proud co-founders of BrightonSEO and we’re the official sponsors of the speakers slides (You can find out more about our relationship with BrightonSEO here).

If you couldn’t make it to the conference or missed out on a talk, we’re here to help!

Below you can find the slides from the April 2019 BrightonSEO Conference as well as the videos of the main stage from Authoritas. We’ve ordered them by the schedule on the day to help you find what you’re looking for.

You’ll notice that we haven’t quite got them all yet, but we’ll be adding to this post every day, so if you do manage to spot any that we haven’t got below, please get in touch here and we’ll get them added!

Video of the Main Stage from Authoritas

Morning Sessions

Snippets and Schema

Driving *meaningful* clicks with enriched SERPs – Izzi Smith

Featured Snippets – the achievable SERP feature? – Emily Potter

A Structured Data Case Study: How to Make Your Websites Stand Out in SearchKenichi Suzuki

Site Speed

Speed & Performance Optimisation: How to Meet Users’ High Expectations – Rachel Costello

How to get a 100% Lighthouse performance score – Polly Pospelova

How to Trim JS, CSS and External Stuff to Slim Down and Speed up your Site – Chris Simmance

Local SEO

Small Biz Small Budget – 10 Do’s and 5 Don’ts for Local SEO Success – Claire Carlile

Can You Rank in Local Without a Website? – Darren Shaw

Harry and Lloyd’s Idiot Proof Guide to GMB Optimization – Greg Gifford


8 Ways to Increase your Ecommerce Conversion Rate – Faye Watt

Black Friday SEO: where and when to start, quick wins and top tips – Alexandra Coutts

Social Proof and Leveraging the Power of Consumers – Justin Clarke

Content Production

Big budget video advertising on a small business budget – Phil Nottingham

LMFAO: Leveraging Machines for Awesome Outreach – Gareth Simpson

The Art of Content Necromancy: How to Resurrect a Dead Campaign – Kat Kynes


Google Smart bidding: How to train your algorithm – Kian Njie

Land Grab: How to win business from your competitors with Google PPC – Tanesha Stafford

The importance of tagging when it comes to reporting and optimising in paid search – Charlotte Self

Russia & China

Embrace WeChat Marketing – Christina Xu

Harnessing the Russian digital opportunity – Anna Milburn

Cross Channel

Maximising Your Media Through SEO – How To Drive More From Your ATL Campaigns – Ric Rodriguez

Corvidae: Identifying new customer acquisition opportunities – Ross Paton

How to drive content marketing success – Irma Hunkeler & Edward Trippier

Mid-Morning Sessions


Improve your Rankings with Internal Link Building, and no headaches – Christoph C. Cemper

Why I adore Sitemaps, an ex-Google engineer’s love story – Fili Wiese

Building an SEO Exponential Growth model by Closing Your Content Gaps – Razvan Gavrilas


Search Presence Intelligence – Where Search Meets Business Intelligence – Stephan Bajaio

Why UX is SEO’s best friend – Luke Hay & Michelle Wilding-Baker

Uncovering SERPs: What happens in search right now and how to benefit from it – Olga Andrienko

Paid Search

Using data science to work smarter, not harder in PPC – Duncan Sills

Become a Local Hero: PPC Tips to Boss Your Neighbourhood – Oliver Ewbank

Killer Competitor Content Research and Strategy – Lana Burgess


How to Marie Kondo your SEO – Rebekah Dunne

5 Time-Saving SEO Alerts to Use Right Now – Marco Bonomo

100 million keywords. Now what?! – Alen-Jelco Todorov

Afternoon Sessions

Competitor Research

Competitor Analysis: A Scientific Method- Paola Didone

Killer competitor content research and strategy – Lana Burgess

How you should build your new detail content strategy based on SERP and competitive analysis – Alexandre Sigoigne

Content Marketing

Podcasting for subscribers, mentions and really big links – Corinne Card

Standing out online with a unique and compelling brand voice – Bethany Joy

The Content Comeback: 5 Steps for Bouncing Back When Your Campaign Fails – Shannon McGuirk

Link Building

How to Make Fake News For Links – Oliver Brett

10 tips to scale link building for your clients! – Sam Morton

Gamification: Link building in a Fortnite – Becky Simms

Tech SEO

Living on the Edge: Elevating your SEO toolkit to the CDN – Nils De Moor

How To Use Chrome Puppeteer to Fake Googlebot & Monitor Your Site – Tom Pool

CLI Automation – Using the Command Line to Automate Repetitive Tasks – Mike Osolinski


Leveraging E-A-T for SEO Success – Lily Ray

6 Things Your Boss Expects You Should Know About SEO – Lukasz Zelezny

How to Repurpose Existing Content to Help your Strategy – Coral Luck

Client Success

Search vs. Bureaucracy: How to Stand Up an Organic Search Program for Your Client – Heather Physioc

Retaining Struggling Clients: How To Rebuild Trust – Laura Hogan

Efficiency in the workplace: Mindset mastery and meditation – Briony Gunson


The impact of translation on SEO and how they can work together – Valentine Lacour

Why hreflang is crucial to international SEO success – Mauro Cattaneo


Why Google isn’t giving update advice anymore – John Warner

Perfect outcomes: Rapid prototyping and experience testing improves everything! – Justin Taylor

The Seedy Underbelly of Keyword Research and Search Intent – Mark Osborne

Late Afternoon Sessions

Future of Search

Huge SEO success stories and what we can learn from them – Marcus Tober

How to Drive Big Site SEO Impact in Google’s New, Linkless Algorithm – Chris Liversidge

Forget Alexa, The Voice Search Devices Of The Future – Patrick Reinhart

Onsite SEO

Sexy AF SEO Revenue Growth with Your Discontinued Products – Luke Carthy

The State of Pagination and Infinite Scroll on the Web – Adam Gent

Predicting the Impact of Technical SEO changes – François Goube

Online PR

How to protect your online reputation: Lessons from the FTSE 100 – Alex Judd

The killer outreach email that gets opened, replied to and mainly gains links – Hana Bednarova

How to pitch an idea your client/boss can’t say no to – Chris Lee


The Circle of Trust: SEO Data – Matthew Brown

Turning Your Data Into Compelling Stories – Jeroen Maljers

Why data science analysis is better than YOUR analysis – George Karapalidis

SEO Automation

Screaming Frog + Xpath: A Guide to Analyse the Pants Off Your Competition – Sabine Langmann

Automate your SEO tasks with custom extraction – Max Coupland

Bringing the fun back to SEO with Python – Benjamin Goerler


How to tell if there’s a demand to launch your business overseas – James Brown

How to measure the value of generic keyword success – Timothy Hawes & John Sadeghipoor

Using data to keep your customers happy – Eli Zheleva

Keynote Speaker

Keynote Q&A Session

John Mueller

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