#518 Managing Search Terms with Google’s Match Type Changes: Interview with Brad Geddes

In Internet Marketing Podcast, PPC, The Digital Marketing Blog by SeanLeave a Comment

On today’s episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you. 

On the show you’ll learn:

  • All about Google’s recent changes to match types
  • How this pairs with the exact match change from last year
  • Whether or not the new match types are good or bad?
  • Whether or not the changes cause organisational issues?
  • How you can manage your query workflow with these changes/
  • Whether or not there are issues with duplicate keywords?
  • If negative keywords are affected or is it causing any negative conflicts?
  • Brad’s tips for how you can go about a larger query audit

Plus, Brad provides his top tip for the audience.

You can connect with Brad on Twitter @bgtheory or via adalysis.com.

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