On today’s episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better.
On the show you’ll learn:
- What direct response videos are
- The main types of video used in promotion and marketing
- How Dale Carnegie’s formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketing
- The main keys to success in video marketing
- How factoids at the beginning of your video can improve your video performance
- Why authenticity is more important than the production value when it comes to video marketing
Plus, Rick provides his top tip for the audience when it comes to video marketing.