#534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing

In Content Marketing, Internet Marketing Podcast, Social Media & Online PR, The Digital Marketing Blog by SeanLeave a Comment

On today’s episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.

On the show you’ll learn:

  • What earned media and consumer generated content is
  • The difference between 1st party content and 3rd party content
  • The benefits of consumer generated content
  • Why consumers are becoming sceptical about influencer marketing
  • How community marketing works for brands & how it differs from influencer marketing

Plus, Toby provides his top tip/key takeaway for the audience.

If you’d like to connect with Toby, you can find him on LinkedIn here.

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