#560 Managing The Most Successful Migration in Dunelm's History

We’ve covered several aspects of migration historically on our podcast, but never from the perspective of one of our clients.

This is why I’m so pleased that in today’s episode we’re able to bring you the thoughts of Jamie Watson, SEO Marketing Manager at Dunelm. Jamie is also joined by our Senior SEO Analyst from SiteVisibility, Marcos Alvarez Martin.

When Dunelm first partnered with us, they weren’t far removed from having suffered the results of a poor migration. Jamie touches on this at the beginning of this episode as he explains just how important it was to get things right when their second migration in four years was looming on the horizon.

Breaking down a migration that spanned almost two years, Jamie and Marcos share:

The roles of agencies/clients during a migration
The role of trust in a successful migration
Differences in the metrics that are monitored by clients and agencies
Go-to tools for technical SEO monitoring
How to encourage and consider cross-department working

The standout feeling for me in this episode is trust. Trust is such a vital component in any form of successful marketing and even more so when navigating the often complex, time consuming and technically-challenging terrain of eCommerce migrations.

CONNECT WITH JAMIE / DUNELM:

CONNECT WITH MARCOS:

marcos.martin@sitevisibility.com
https://twitter.com/markookami
Watch Marcos as host in our recent ’60 Minutes to Migration Success’ webinar: https://www.youtube.com/watch?v=7LK2BcX69Oo

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

You can also check-out our recent case study with Dunelm, exploring how we helped them generate YoY increases in organic revenue and sessions through dedicated subcategory analysis and optimisation: https://www.sitevisibility.co.uk/case-study-significantly-increasing-organic-traffic-revenue-for-dunelm/

See you next week!

If you’d like to talk to us about your Website Migration, please don’t hesitate to get in touch. You can call us on 01273 733433 or leave us a message via the form below. We’d love to help!

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YMCA DLG

July 14, 2023.

Jason of Site visibility has been really supportive of us at @YMCA Downslink, connecting us to people in his network that can help us with specialist information and training, otherwise often less affordable for us in the 3rd sector. Thanks Jason, your team and network.

James Ewens

June 20, 2023.

Jason and the team at SiteVisibility are an absolute pleasure to work with and I cannot recommend them enough. Jason listens to the brand and always provides solutions that match the business goals, unlike some agencies that believe they know more!

Robyn Bignall-Donnelly

June 15, 2023.

Appreciated how helpful Jason was in our consultation chat, being responsive and flexible in trying to work out ways to help despite the constraints of our very limited budget.

Matt Jones

June 6, 2023.

I was really impressed with Jason and the team at SiteVisibility. Although it wasn't a good fit for the smaller budget that I had, Jason still spent a good deal of time giving me his marketing and SEO advice based on my goals and budget outline, which was really kind of him and greatly appreciated.

Rosie Ashman

June 5, 2023.

I've been working with SiteVisbility for a GA and GTM implementation project. The team (Nay, Aaron, Ana) have been incredibly helpful, giving so much of their time to support the project on calls, offering invaluable advice and really making the effort to work with our specific business needs. A super friendly group of people that I would 100% recommend anyone work with.

Vicky King

May 23, 2023.

Jason and the team at SiteVisibility are extremely knowledge and provide expert advice on all things SEO and digital marketing - they regularly share their skills in podcasts, workshops, online articles.

Jamie Forshaw

April 28, 2023.

I contacted SiteVisibilty and ended up speaking with Jason. After a brief discussion he was very open and honest that we weren't quite the right fit (given the stage of my new business), and rather than just leaving it there, Jason has gone over and above to help me, including introducing me to a number of his contacts and some thoughts on the direction we could go strategically. After only spending a short amount of time with Jason I could tell straight away he has an amazing passion for digital and oozes integrity and vast knowledge I will definitely keep Jason and SiteVisibilty in mind for the future, I'd love to scale in the future to work with these guys.

Charlie Coburn

April 26, 2023.

Site Visibility are an agency bursting with talent and innovation. They are at the forefront of the industry; credited with being able combine industry expertise in house and also bring together the global SEO community to catalyse collaboration and drive progression.

Lucy Ross

April 25, 2023.

Excellent service and kind people!

#560 Managing The Most Successful Migration in Dunelm’s History: With Jamie Watson and Marcos Alvarez Martin

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