Matthew Woodward: How to Make Your SEO Marketing Budget Go Further

Right now, marketing budgets are being heavily scrutinised. Probably more than ever.

Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?

Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn’t be cutting marketing budgets at this time.

In addition to sharing his rationale, Matthew also shares plenty of useful tips on how to ensure you’re utilising your marketing budget effectively.

In today’s episode we discuss:

Matt’s thoughts on why now is a bad time to cut marketing budgets
Cost-effective ways to make SEO marketing budgets go further
The most common oversights when marketers are calculating their SEO budgets

CONNECT WITH MATT:

DISCUSSED ON THIS EPISODE:

https://www.matthewwoodward.co.uk/seo/case-studies/14x-search-traffic/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com.

Need help in deciding how to best use your marketing budget? Contact us via live chat or tell us about your situation through the contact form on our site: https://www.sitevisibility.co.uk/contact/

See you next week!

YMCA DLG

July 14, 2023.

Jason of Site visibility has been really supportive of us at @YMCA Downslink, connecting us to people in his network that can help us with specialist information and training, otherwise often less affordable for us in the 3rd sector. Thanks Jason, your team and network.

James Ewens

June 20, 2023.

Jason and the team at SiteVisibility are an absolute pleasure to work with and I cannot recommend them enough. Jason listens to the brand and always provides solutions that match the business goals, unlike some agencies that believe they know more!

Robyn Bignall-Donnelly

June 15, 2023.

Appreciated how helpful Jason was in our consultation chat, being responsive and flexible in trying to work out ways to help despite the constraints of our very limited budget.

Matt Jones

June 6, 2023.

I was really impressed with Jason and the team at SiteVisibility. Although it wasn't a good fit for the smaller budget that I had, Jason still spent a good deal of time giving me his marketing and SEO advice based on my goals and budget outline, which was really kind of him and greatly appreciated.

Rosie Ashman

June 5, 2023.

I've been working with SiteVisbility for a GA and GTM implementation project. The team (Nay, Aaron, Ana) have been incredibly helpful, giving so much of their time to support the project on calls, offering invaluable advice and really making the effort to work with our specific business needs. A super friendly group of people that I would 100% recommend anyone work with.

Vicky King

May 23, 2023.

Jason and the team at SiteVisibility are extremely knowledge and provide expert advice on all things SEO and digital marketing - they regularly share their skills in podcasts, workshops, online articles.

Jamie Forshaw

April 28, 2023.

I contacted SiteVisibilty and ended up speaking with Jason. After a brief discussion he was very open and honest that we weren't quite the right fit (given the stage of my new business), and rather than just leaving it there, Jason has gone over and above to help me, including introducing me to a number of his contacts and some thoughts on the direction we could go strategically. After only spending a short amount of time with Jason I could tell straight away he has an amazing passion for digital and oozes integrity and vast knowledge I will definitely keep Jason and SiteVisibilty in mind for the future, I'd love to scale in the future to work with these guys.

Charlie Coburn

April 26, 2023.

Site Visibility are an agency bursting with talent and innovation. They are at the forefront of the industry; credited with being able combine industry expertise in house and also bring together the global SEO community to catalyse collaboration and drive progression.

Lucy Ross

April 25, 2023.

Excellent service and kind people!

#568 How to Make Your SEO Marketing Budget Go Further with Matthew Woodward

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