Right now, marketing budgets are being heavily scrutinised. Probably more than ever.
Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?
Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn’t be cutting marketing budgets at this time.
In addition to sharing his rationale, Matthew also shares plenty of useful tips on how to ensure you’re utilising your marketing budget effectively.
In today’s episode we discuss:
- Matt’s thoughts on why now is a bad time to cut marketing budgets
- Cost-effective ways to make SEO marketing budgets go further
- The most common oversights when marketers are calculating their SEO budgets
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See you next week!