*Please note that these aren’t the most recent slides from BrightonSEO. If you’d like to view those, you can do so here.
Once again, we’re collating each of the speakers slides from BrightonSEO.
If you couldn’t make it to the online event, missed out on some of the talks or just want to recap some of the tips and advice shared, we’re here to help!
Below you can find the slides from the October 2020 online BrightonSEO Conference.
You’ll notice that we haven’t quite got them all yet, but we’ll be adding to this post every day, so if you do manage to spot any that we haven’t got below, please get in touch with me here and I’ll get them added!
Remember, you can also revisit the recordings of the talks from the event with a replay pass on the BrightonSEO site here.
Oh, and if you want to find out more about our relationship with BrightonSEO, you can do so here.
Enjoy!
BrightonSEO Slides -1st October 2020
- Link Building – Earning high-quality links with little or no content pieces – Hana Bednarova, Digital PR Specialist/Director, Bednar Comms
- The challenges of running a digital PR team and how to overcome them – Aoife O’Connor, Digital PR Team Lead, Aira
- What I learned from analysing thousands of robots.txt files – Sam Gipson, SEO Consultant, SamGipson.com
- An airtight keyword research strategy to beat any SEO competitor – Rumble Romagnoli, CEO, Relevance
- Smart Link Prospecting or How you Can Find the Most Responsive Link Building Contacts – Alexandra Tachalova, Founder, Digital Olympus
- 5 Reasons to Love Fuzzy Lookup – Marco Bonomo, Senior SEO Planner, MediaCom
- Why comparable entity mining should be an integral part of your keyword strategy – Dateme Tubotamuno, SemanticGeek, Digital Marketing Manager
- Go Remote in 2020 – Practical Tips To Freelance at Home and Abroad – SEO Jo, Freelance SEO Consultant, SEO Jo Blogs
- Why “Diversity” shouldn’t be a buzzword, or a KPI – Azeem Ahmad, Digital Marketing Manager, Staffordshire University
- Hacking Content Keyword Research – Judith Lewis, Founder and CEO, Decabbit Consultancy
- How To Build Links To Product Pages Without Looking Like A Spammer – Laura Slingo – Digital Campaign Manager, Seeker Digital
- How to maximize your site’s crawl efficiency – Miracle Inameti-Archibong, Head of SEO, Erudite
- Why Google Reviews are so important & how to get TONNES of them – Daisy Foster, Founder / Ideas Juggler, Digitool
- Designing for Digital PR – Jazmin Batisti, Design Team Lead, Verve Search
- Getting to grips with Python and Machine Learning: How it can help with your Technical SEO – Ruth Everett, Technical SEO Analyst, DeepCrawl
- Why your culture is more important than your SEO – Sean Butcher, Head of People Operations & Projects, Blue Array
- What journalists want from press releases – Sian Elvin, Assistant News Editor, Metro.co.uk
- Mental Health and Productivity at Work – Learning to Surf the Waves of 2020 – Briony Gunson, Managing Director, brionygunson.com
- Choice Architecture for Marketers – Paul Wood, Director, Indulge Media
- Getting SEO Ready for Headless CMS – Tejaswi Suresh, Head of SEO, Caseking GmbH
- The future of digital PR: Are hero campaigns a thing of the past? – Jane Hunt, Co-founder, JBH – The Content Agency
- Esoteric SEO Tips I Hope You Don’t Already Know – Oliver H G Mason, SEO Consultant, ohgm
- Address your stress – Hayley Arnold, EMEA Email Lead, Salesforce
- Mission Totally Possible: Using Crime Scene Analysis To Get More Sessions & Visibility – Rebecca Todd, Head Of Search, Ryman Stationery
- How App Indexation Works – Serena Pearson, SEO Manager, Kaizen
- SEO Time Management – Allegra Rosenbaum, Senior SEO Analyst, Sincro Digital, an Ansira Company
- People are predictable – Using consumer psychology to improve your marketing strategy – Andi Jarvis, Strategy Director, Eximo Marketing
- How to build a scalable content production system – Gareth Simpson, Founder/Managing Director, Seeker Digital
- How to run marketing campaigns and client accounts with Scrum – Bethan Vincent, Marketing Director, Netsells
- Spying on Google: Using Log File Analysis to Reveal Invaluable SEO Insights – Faisal Anderson, Senior Technical SEO, LiveArea
- No one buys a quarter-inch hole: beyond drills and holes! – Ayat Shukairy, Chief CRO Queen Officer, Invesp
- How To Find & Fix Keyword Cannibalization Issues – James Brockbank, Managing Director, Digitaloft
- Beyond GAP Analysis: Snapshot SEO – Lukasz Zelezny, SEO Consultant, SEO.London
- Why your SEO recommendations don’t get implemented, and what to do about it – Ben Howe, SEO Manager, Blue Array
- Checking Google Index status at scale with Node.js – Jose Hernando, Technical SEO Consultant, Builtvisible
- Deconstructing award-winning campaigns – Mark Johnstone, Creative Content Consultant
BrightonSEO Slides – 2 October 2020
- Reducing the Speed Impact of Third-Party Tags – Andy Davies, Web Performance Consultant, Asteno
- Going Solo – The Survival Guide for Freelance SEOs (Present & Future) – Steve Morgan, SEO Consultant, Morgan Online Marketing
- What SEOs Need To Know About The New Bing Webmaster Tools – Fabrice Canel, Principal Program Manager, Microsoft Bing
- Automating Optimisation For Featured Snippets in SERPs on a Large Scale – Polly Pospelova, Digital Marketing Director, Delete
- A story of zero-click searches and SERP features – Kevin Indig, VP SEO & Content, G2
- Automating Google Lighthouse – Hamlet Batista, CEO, RankSense Inc
- An SEO’s Guide to Website Migrations – Faye Watt, SEO Manager, Seeker Digital
- Behind the Scenes at the Online Museum: Digital Content in Heritage – Joe Vaughan, Digital Editor, The Museum of English Rural Life
- The SERP Landscape – a Year in Review – Paige Hobart, SEO Team Director, TIPi Group
- How to Optimise TTFB – Roxana Stingu, Alamy LTD, Alamy Ltd
- It’s OK to fail – Dom Hodgson, Not Robot Dom, Little Warden + Kerboo
- The importance of visibility for ‘brand modifiers’ (for e-commerce brands) – Simon Schnieders, Founder, Blue Array
- Competitor Analysis – From a Technical Perspective – Niki Mosier, Head of SEO, Two Octobers
- Top things I wish I’d known about Google Analytics When I Started – Charlotte Upfold, Analytics Manager, Polka Dot Data
- Explainable Machine Learning for Ranking Factors – Vincent Terrasi, Head of Data and Product, OnCrawl
- In-house SEO Success; Know the Past to Win the Future – Petra Kis-Herczegh, SEO Solutions Consultant, Botify
- Punching Above Your Weight: From Almost Nowhere, to Beating the Big Names – Natalie Arney, Freelance SEO Consultant
- Mastering The API and Having Fun Along The Way – Chris Johnson, Head of Technical, Bamboo Nine
- How to automate your SEO with Google Apps Script – Gabor Papp, Head of SEO, The Pitch
- Time Saving Tips for Google Data Studio – Greg Gifford, Vice President of Search, SearchLab
- SEO | From Zero To Hero – Rene Harris, Global SEO Lead, Avon Cosmetics Ltd
- How to audit your competitors with free tools and data – Sophie Gibson, SEO Strategist, Rise at Seven
- Proving your SEO activity is paying off – Helen Pollitt, Managing Director, Arrows Up
- Thank U (Rel) Next – State of Retail Pagination 1Y Later – Orit Mutznik, Head of SEO, SilkFred
- The CMO’s Digital Dilemma – Douglas Bell, CMO Global, Searchmetrics GmbH
- Shopify platform SEO limitations and best ways to overcome them – Izabela Wisniewska, Managing Director & Head of SEO, Creatos Media
- Creating Actionable Topic Clusters That Generate Traffic And Conversions – Maret Reutelingsperger, Inbound Marketing and SEO Consultant, Mobe Digital
- Leveraging Voice Search For Local Businesses – Maryna Hradovich, Vice President of Strategic Growth and Development, SEMrush
- How to deal with out of stock products – Chantal Schinkels, Customer Success Manager, Guapa E-commerce
- Public Service SEO During A Crisis – Dan Morehead, BBC, Senior SEO Analyst
- How user-generated video can be your most valuable content marketing tool – Carl Hodler, Co-Founder, StoryTagger
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