I had no idea before this episode that ‘egaming’ used to be the name that PR departments gave to ‘gambling’. How things have changed! Or have they…
In my experience, the gambling world has often felt isolated from the rest of the marketing industry. I’ve never really been too sure why that is. Maybe it has something to do with legacy and lifestyle associated with gambling? Perhaps it simply has something to do with geography and the tax havens from which several gambling companies operate? Could it simply be that the marketers in this space choose to keep a low profile?
I’ve always known that marketers in the gambling industry have to play by a different set of rules. They are under much greater scrutiny and have in-game limitations than most marketers. I feel like there’s a lot we can learn from marketers in gambling about strategic prioritisation, user behaviour and resourcefulness.
That’s why I was so pleased to get to spend time with Fintan Costello, Managing Director of Finder Media and bonusfinder.com
In today’s episode we discuss:
- The process of building an online gambling company in the US
- Challenges marketers in gambling face when working with the world’s leading technology companies
- How the esports and gaming sectors have adopted gambling techniques
- Lessons in user behaviour and user experience from the gambling sector that all marketer can apply to their companies
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