essential b2b website conversion techniques with alex price

#581 Essential B2B Website Conversion Techniques with Alex Price, Founder of 93Digital

In Internet Marketing Podcast, The Digital Marketing Blog by ScottLeave a Comment

Alex is the founder of 93Digital, a WordPress design and development agency. In this episode, Alex joins us to discuss conversion insights, techniques and considerations when building B2B websites.
In this episode we discuss:
  • How and why Alex ended up working in the niche space of B2B WordPress design and development
  • How Alex manages the balance of creativity and commercial balance within his design and development teams
  • How setting client expectations on how to give feedback can improve end results
  • The major differences between B2C and B2B websites
  • The role of customer journey mapping in B2B website building
  • Why hiding pricing information on your B2B website might not be such a good idea
Referenced on this episode:
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