A Strategic Approach To Influencer Marketing with Gordon Glenister

In this episode we’re joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of ‘Membership World’ and recently authored the book ‘Influencer Marketing Strategy: How To Create Successful Influencer Marketing’.

In this episode we discuss:

Is greater regulation needed in the field of influencer marketing?
Did influencer marketing exist 100 years ago?
What is influencer marketing strategy?
What are the components that should feature in an influencer marketing strategy?
When’s a good time to collaborate with micro influencers?
Gordon’s favourite b2b influencer marketing examples
Gordon’s recommended influencer marketing software

Referenced in this episode:

Gordon’s book, ‘Influencer Marketing Strategy: How To Create Successful Influencer Marketing’: https://amzn.to/3eHsmMC
https://www.thebcma.info/
https://membershipworld.co.uk/the-social-ceo-index-report/
https://hypeauditor.com/
https://influencity.com/
https://www.takoomi.com/
https://www.thecornerlondon.com/

CONNECT WITH GORDON

Gordon on LinkedIn: https://uk.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker
Gordon’s website: https://gordonglenister.com/
Gordon on Twitter: https://twitter.com/gordonglenister
Gordon on Instagram: https://www.instagram.com/gordonglenister/

CONNECT WITH SCOTT:

YMCA DLG

July 14, 2023.

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June 20, 2023.

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Robyn Bignall-Donnelly

June 15, 2023.

Appreciated how helpful Jason was in our consultation chat, being responsive and flexible in trying to work out ways to help despite the constraints of our very limited budget.

Matt Jones

June 6, 2023.

I was really impressed with Jason and the team at SiteVisibility. Although it wasn't a good fit for the smaller budget that I had, Jason still spent a good deal of time giving me his marketing and SEO advice based on my goals and budget outline, which was really kind of him and greatly appreciated.

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June 5, 2023.

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May 23, 2023.

Jason and the team at SiteVisibility are extremely knowledge and provide expert advice on all things SEO and digital marketing - they regularly share their skills in podcasts, workshops, online articles.

Jamie Forshaw

April 28, 2023.

I contacted SiteVisibilty and ended up speaking with Jason. After a brief discussion he was very open and honest that we weren't quite the right fit (given the stage of my new business), and rather than just leaving it there, Jason has gone over and above to help me, including introducing me to a number of his contacts and some thoughts on the direction we could go strategically. After only spending a short amount of time with Jason I could tell straight away he has an amazing passion for digital and oozes integrity and vast knowledge I will definitely keep Jason and SiteVisibilty in mind for the future, I'd love to scale in the future to work with these guys.

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April 26, 2023.

Site Visibility are an agency bursting with talent and innovation. They are at the forefront of the industry; credited with being able combine industry expertise in house and also bring together the global SEO community to catalyse collaboration and drive progression.

Lucy Ross

April 25, 2023.

Excellent service and kind people!

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