BrightonSEO Slides September 2021

BrightonSEO Slides September 2021

In BrightonSEO, The Digital Marketing Blog by SeanLeave a Comment

BrightonSEO was back with a bang, with the event taking place IN PERSON (yes, you read that right) on the 9th and 10th September and as always, we’re collating each of the speaker’s slides from the conference, right here on the blog below.  

If you couldn’t make it to the event yourself, missed out on some of the talks, or just want to recap some of the awesome marketing tips and advice shared, we’re here to help!

You’ll notice that we haven’t quite got them all yet, but we’ll be adding to this post every day, so if you do manage to spot any that we haven’t got below, please get in touch with me here and I’ll get them added!

You can also discover more about our relationship with BrightonSEO here

Thursday 9th September 2021

Dan Snow & James Carson – How History Hit uses SEO, social media and podcasts to drive our subscription business
Lucy Alice Dodds – What the hell is a content strategy, anyway?
Azeem Ahmad – Why you/your business should be podcasting

Faye Thomassen – Search campaign ROI: 5 pitfalls every marketer should avoid
Nandita Patkar – Forget cookies. There are other ways to sweeten the deal
Rebecca Berbel – Fast-forward and rewind: using projections in SEO

Helene Jelenc – Using anthropological research methods in SEO
Steph Fabb – Make your data work harder so you don’t have to

Gerry White – Single page apps – how these can be crawable
Dan Smullen – Why we’ve de-commisioned AMP
Rejoice Ojiaku – SEO in ASO: what are the guidelines ?

Tom Wells – The state of online performance – Q3 2021- Using data to benchmark and improve your website
Tom Mansell – Croud – 5 steps to executing a successful digital PR campaign

Paige Hobart – Keyword research 101: How to do GOOD keyword
Molly Gould – Building emotion into SEO copy
Olivia Smith – Five ways to kick the creative rut and come up with ideas that earn hundreds of links

Beth Nunnington – Forget everything you thought you knew about relevancy in digital PR
Hana Bednarova – Research and where to find data for your outreach campaign – on budget.
Izabela Wisniewska – Building vs earning links – What’s the difference?

Sophie Gibson – Why the F*$% doesn’t this HREFLANG work
Dave Cousin – The mother of all updates – what Google’s MUM update will mean for multilingual websites and international marketing
Lidia Infante – How to do keyword research in a language you don’t speak

Steven Wilson-Beales – How to inspire content and dev teams to get the results in search you need.
Elisha Dignam – The 3 things your clients wish you knew

Hanna Downs – Achieve optimal indexing of your ecommerce filters
Gerald Murphy – The game of search across Amazon, Google and YouTube

Stephen Kenwright – How to get your search, brand, PR and social efforts to work together
Jennifer Macdonald – How awareness days are the key to link building
James Brockbank – Brand mentions vs links: making earned PR coverage work harder for SEO

Toby Neilson – How can narrative theory help us be better SEOs? (right click and select to download the file)
Amir Jirbandey – Why you should stop trying to ‘hack’ growth
Luci Wood – Why UX needs to be a string in your SEO bow

Stephen McAllister – How understanding personas will unlock your target audience
Sarah McDowell – How to be more inclusive for the LGBTQ+ community
Tasha Antwi – Integrating audience insights into your SEO approach for fashion and beauty brands

Ryan Law – How to turn wild opinions into traffic, backlinks, and social proof
Kirsty Finlayson – Creating a content flywheel for SEO success
Eva Cheng – The pivot game: What to do if someone launches the same campaign as you!

Danny McMillan – Seller support hacks that all amazon sellers need to know!
Dan Brooks – How to plan a large ecommerce site migration
Nicolas Huber – Untapped gold: a new way of looking at your product data

Rebekah Dunne – The one about content marketing
Liz Gration – A practical guide to content that generates its own links
Helene Klaustrup – Putting the Fun in Funnel: old-skool marketing theory to supercharge your content strategy

Patrick Langridge – 10 mistakes in 10 years of SEO
Martin Hayman – The quickest win in SEO – how to do internal linking the right way
Faye Watt – An SEO’s guide to website migrations

Emma Djemil – The not good enough fallacy
Lou Chiu – Making sense of Allyship
Dhriti Shashikanth – How managers can help junior SEOs

Tom Capper – Core web vitals: loopholes, flaws, & endless delays
Deri Jones – Google has made customer experience harder with CWV. Lessons learnt from benchmarking 50 leading UK retailers.
Sandy Lee – Data science principles for SEO testing

Ryan Jones – How in-house SEO professionals can supercharge their careers
Mark Osborne – Clucking good in-house SEO product management
Andy Davies – The challenges of working in-house for a brand… and how to overcome them

Friday 10th September

Jack Nottidge – Understanding user journeys and search intent: why search experience is more than just core web vitals.
Kenda Macdonald – How cognitive bias is ruining your conversions
Rory Hope – Audience intelligence & SEO: how to integrate data sources to develop SEO personas

Freya Jones – Instagram SEO tactics to be seen
Kineta Kelsall – Lead generation on LinkedIn
Itamar Blauer – Advanced YouTube SEO tricks

Andrea Volpini – SEO Automation using GPT3 and Transformer based language models
Sabrina Bandel – Leveraging AI & ML to automate the repetitive tasks
Ozan Ketenci – Monitor your page speed at scale with PageSpeed Insights API

Riaz Kanani – Sales optimisation: Getting one step ahead of the competition
Jon May – Send better emails: Making the most of your email marketing
Ryan Welmans – Three technologies ready to transform B2B outreach

Hanna Downs – Achieve optimal indexing of your ecommerce filters
Gerald Murphy – The game of search across Amazon, Google and YouTube

Dateme Tubotamuno – Using causal inference to better understand search intent.
Chris Byrne – Voice search: some insights and trends from Google Trends / Keyword Planner
Oli Hearsum – Reactive SEO: the untapped potential with new terms

Sophie Brannon – A technical solution to content duplication
David Lewis – You deleted how many pages? 130M! And here’s why
Steven van Vessum – SEO quality assurance: just how needed is it? 1,300 SEOs respond

Sean Butcher – Burnout – how to avoid it working in the new ‘normal’
Tom Vaughton – How to develop a winning SEO team: what search marketing can learn from Formula 1
Bethan Vincent – Unlocking potential and growing junior staff sustainably

Joe Williams – 5 Steps to 100% Google PageSeed Success
Lee Foot – How to use your products to subcategorise your website with Python
Reza Moaiandin – Modern movement to static and dynamic site generators, basics of Headless, Gatsby, Contentful, Contentstack and more for SEOs

Tom Wells – The state of online performance – Q3 2021- Using data to benchmark and improve your website
Tom Mansell – Croud – 5 steps to executing a successful digital PR campaign

Luke Carthy – How to grow organic traffic AND boost conversion with faceted nav SEO
Emma Thompson – How to optimise JavaScript… without learning JavaScript
Hannah Fox – Why your organic click-through-rate is low

Dixon Jones – Entity SEO
Natalie Arney – The underrated powers of internal linking
Joanna Beech – How do you deal with crawl budget?

Steve Morgan – Going solo – the survival guide for freelance SEOs (present & future)
Aaron Rudman-Hawkins – From freelancer to MD, how to build a digital marketing agency – An honest journey
Alex Jones – How to engage and grow talent in high-performing digital teams

Mike Osolinski – Developing stronger technical skills
Liton Ali – Let’s stop the upcoming soft-skills shortage
Anthony Sharot – Insights from a year leading Enterprise SEO

Rashed Khan – Pay. Per. Conversion. What to expect from a pay per conversions display campaign
Heather Horton – Gluten free – paid advertising after cookies
Eb Adeyeri – Privacy in advertising: What questions that the C-Suite should be asking (and how we’re addressing them)

Ulrika Viberg – Wine, kittens and other dangerous fruits – Using search intent to understand your customers demand
Clarissa Filius – How to optimize SEO landing pages for search intent
Kelly Johnstone – Why you need to shift to a customer first content/SEO strategy

Matthew Colebourne – When to advertise? Search Data – the force behind decision-making not just optimisation.
Alice Logan – Jack of all trades or master of none? The KPIs SEOs should work to
Dimitrios Drakatos – Publishing velocity + SEO

David Whatley – Proof that Google My Business posts drive engagement and sales
Levi Williams-Clucas – Why local SEO isn’t just for small, local businesses

Jane Hunt – Work smarter not harder: How to create an opportunityfirst approach to digital PR for more consistent results
Ranjeet Singh Kaile – The changing role of digital in public health communications

Keynote: Stacey MacNaught – Inbound PR: more links, less COLD outreach please

If you’d like to speak to us about your SEO efforts, or indeed any part of your digital marketing strategy, please don’t hesitate to get in touch. You can call us on 01273 733433 or leave us a message via the form below. We’d love to help! 

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