In this episode we’re joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, ‘Business Growth Do’s and Absolute Don’ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups’. We take the key themes from the book and apply them to growing Amazon based businesses.
In this episode, you’ll learn:
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The pros and cons for agency marketers in helping emerging brands to grow
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Is it possible to build a brand on Amazon?
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The marketing features of Amazon that you can’t get anywhere else
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Carolyn’s tips for enhancing product listing pages
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The importance of creating product videos for Amazon
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How to avoid being suspended for review manipulation
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How can Amazon’s ‘Subscribe & Save’ subscriptions impact your customer retention?
Referenced on this episode:
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Carolyn’s book, ‘Business Growth Do’s and Absolute Don’ts’ on Amazon UK: https://amzn.to/2ZUKmyR and Amazon US: https://amzn.to/2Yc1Ndr
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