In this episode we’re joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, ‘Business Growth Do’s and Absolute Don’ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups’. We take the key themes from the book and apply them to growing Amazon based businesses.
In this episode, you’ll learn:
The pros and cons for agency marketers in helping emerging brands to grow
Is it possible to build a brand on Amazon?
The marketing features of Amazon that you can’t get anywhere else
Carolyn’s tips for enhancing product listing pages
The importance of creating product videos for Amazon
How to avoid being suspended for review manipulation
How can Amazon’s ‘Subscribe & Save’ subscriptions impact your customer retention?
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