In this episode we’re joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.
In this episode, we discuss:
The role marketers have in distilling and promoting important scientific messages related to sustainability
How can businesses avoid being accused of greenwashing?
Why it’s important for marketers to focus on the benefits of sustainability
How learning about sustainability can propel the careers of future CMOs
The Club biscuit problem!
Referenced on this episode:
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