In this episode we’re joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.
In this episode, we discuss:
- If it is easy to apply digital marketing skills to the discipline of direct mail advertising?
- Whether purpose-driven brandsare more open to utilising direct mail marketing?
- How difficult it is to track the success of direct mail campaigns?
- What can prevent SMEs from adopting sophisticated direct mail advertising?
- What lessons you can take from digital marketing and apply to direct mail?
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