BrightonSEO was back again on the 7th and 8th April, and as is now customary, we’re collating each of the speaker’s slides from the conference, right here on the blog below.
If you couldn’t make it to the event yourself, missed out on some of the talks, or just want to recap some of the awesome marketing tips and advice shared, we’re here to help!
So, in alphabetical order, here are the slides from the April 2022 BrightonSEO conference.
You’ll notice that we have’t quite collated them all yet, so if you have any you’d like us to add, please send me an email and I’ll make sure to get them added.
BrightonSEO Slides:
AI and Martech as a game changer to empower SEO strategy – Omar Odino & Diana Avelar
An Introduction to Advanced Schema Auditing – Beth Barnham
Assessing Remote Talent to Scale Up SEO Success – Begum Kaya
Automate the technical SEO stuff – Michael Van Den Reym
Avoiding the pitfalls of international SEO – Kunal Popat
Beyond the Basics – 5 (or 10) Google Business Profile elements you might not know about but REALLY should – Claire Carlile
Brand Vs. SEO – How to win allies and influence brand guardians – Becky Simms
Content readability for SEO – Emily Hill
Dealing with roadblocks in technical SEO deployment – Rasida Begum
Don’t be a cannibal: Identifying and avoiding keyword cannibalization – Limor Barenholtz
Driving ecommerce growth with dynamic SEO – Adam Freeman & Sam Pennington
Drowning in content? How to tackle ‘digital hoarding’ – Adrian Imms
DuckDuckGo – Privacy and the Future of Search – Nate Burke
E-A-T: have we been looking at it backwards? – Edward Ziubrzynski
Effective zero-volume keyword research and why it’s important – Mark Williams-Cook
Entity Search 2.0 – Benu Aggarwal
Explode your agency growth: be more YOU – Nicole Osborne
Fighting ad fatigue for paid social by using storytelling – Sarah Sal
Freddy Krueger’s Guide to Scary Good Reporting – Greg Gifford
FRIDAY KEYNOTE: Compassion, confidence and giving a few less f*cks – Kirsty Hulse
Goodbye SEO F*ck ups! Learn to set an SEO Quality Assurance Framework – Aleyda Solis
Google Shopping: How To 2x Your ROAS in 2022 – Duane Brown
Google, Cybersecurity and You – Chris Spann
How do you optimise the world’s largest website? – Dan Morehead
How Google´s MUM will change SEO and PPC Optimization – Veronika Höller
How PPC Ad Fraud is also harming your SEO – Stewart Boutcher
How they teach you to be creative at Google – Max Hoppy
How To Ace Your Team Onboarding Strategy – Dhriti Shashikanth
How to Be the Ultimate Double Agent: PR and Link Builder – Isa Lavahun
How to build your own crawler, and why you should give it a try – Jess Peck
How to cheat Facebook into giving you better CPMs – Claire Stanley-Manock
How to create genuinely compelling content for your customers – Corrie Jones
How to determine search intent for a B2B audience – Adriana Stein
How to do an ASO Audit like in the 90’s – Luis Bueno Tabernero
How to do Comprehensive Research for Your Topic Cluster – Chima Mmeje
How to EAT Links – Dixon Jones
How to get buy in (and £$ too!) from your management, with an ROI driven organic content strategy – Azeem Ahmad
How to go after the long tail keywords (and why it matters!) – Paola Didone
How to go viral on a budget – Alex Hickson
How to improve Core Web Vitals on a WordPress website – Louise Towler
How to Improve Crawling and Indexing with User-Friendly Log File Insights – Steven van Vessum
How to Incorporate Machine Learning in Your Internal Linking Audit – Lazarina Stoy
How to launch a NEW product successfully on Amazon – Prabhat Shah
How to leverage SEO and other channels to expand into Chinese market on a limited budget – Grace Wei Hou
How to Leverage SEO When Your Brand Site Doesn’t Actually Sell Anything – Jake Gauntley
How to take care of yourself when researching/writing about difficult topics – Kat Nicholls
How to Use Search Intent to Dominate Google Discover – Felipe Bazon
How we scaled our content ops from 4 to 40 posts a month in under 2 months – Emilia Korczynska
I’m back pitches! Returning to your digital marketing career after having a baby/taking a break – Lanie Bayliss
Implement Digital PR into your SEO strategy before it’s too late – Maciej Wroblewski
IndexNow – A paradigm shift in the search industry. – Shweti Prabhu
Is your site accessible? No? Why the f*ck not? – Billie Geena Hyde
Lessons from hundreds of SEO A/B tests – Will Critchlow
Localisation: Expectations versus reality – Laura Green
Making your social media accessible for those with disabilities and learning differences – Ellen Cole
Managing Expectations with ‘Impossible Keywords’ – Jessica Maloney
Master Crawl Budget Optimization for Enterprise Websites – Manick Bhan
Mastering robots.txt: SEO insights by an ex-Google engineer – Fili Wiese
Menstrual Health in SEO – Chloe Smith
No more excuses: How to get your team doing UX as a part of your Digital Marketing now – Grecia Garcia Garcia, PhD
Not Just Pride Month: Crafting LGBTQ+-Inclusive Campaigns Year Round – Ian Helms
Pain vs Performance – The influence of digital PR on our mental wellbeing – Jane Hunt
Product, Service and Category Page Links (and how to get them) – Rebecca Moss
Purpose-driven SEO: An Authority-Based Approach that Google Loves – Dale Bertrand
Python For SEO specialists and Content Marketing – Hand in Hand in 2022 – Dido Grigorov
Red Light, Green Light: Interviewing for SEO Roles – Jen Penaluna
Revolutionising SEO Performance: automation and AI as business accelerators – Jane Reeve
Running business around a 2 year old – lessons learned from mum/business owner life – Izabela Wisniewska
Search in the Metaverse – Kara Thurkettle
SEO at Scale, the product-led approach to grow a brand organically – Nitin Manchanda
SEO Automation using GPT3 and Transformer based language models – Andrea Volpini
SEO Automation Without Using Hard Code – T. Mert Azizoğlu
SEO challenges and wins for small and big businesses – Nadia Mojahed
SEO gap analysis: Use your competitors’ data to drive strategic growth – Lidia Infante
SEO in a Sustainable Future – Eilish Hughes
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports – Simon Lesser
SEO Strategy c/o Gareth Southgate – My Football Inspired SEO Target Setting Framework – Martin McGarry
SEO Strategy: Where The F**K Do I Even Start? – Sophie Brannon
SEO tool overload 😱… Google Data Studio to the rescue! – Nils De Moor
Small Tasks Make Big Changes – Shmulik Dorinbaum
Stat packages: the secret recipe to getting SEO implemented – Harry Sumner
Staying Sane: How To Prioritise & Manage Your Mental Health As An SEO – Charlotte McIntyre
Stoicism in Digital – Alex Wright
Switching a domain 3 months before an IPO (What it takes to pull off a high stakes domain migration) – Lucia Lecesne
Technical SEO on the Jamstack – Zahid Mahmood
Technical SEO QA: shining a light on invisible work – Gianna Brachetti-Truskawa & Myriam Jessier
The Big SEO Migration – learnings from a first time hiker – Rene Harris
The content & buyer show: let’s map – Rejoice Ojiaku
The Full Scoop on Google’s Title Rewrites – Mordy Oberstein
The Hidden Gems of Low Search Volume – Liraz Postan
The hidden power of the SERP – Jonathan Earnshaw
The Secret Life of Queries: Parsing, Rewriting, and SEO – Rebecca Berbel Koray Tugberk Gübür
The top overlooked data points that add value to site audits – Mickaël Serantes
The uncomfortable truth about link building and what you can do about it… – Aaron Rudman-Hawkins
THURSDAY KEYNOTE: Strategy v tactics – which is more importanterer – Andi Jarvis
Total search: Aligning SEO & PPC to advance search effectiveness – Elena Francesca Doni
& Charlie Nock
Transitioning into people management – Kim Dewe
Using Digital PR Strategies To Widen Your Target Audience – Maddie Davies
Using Search Intent in Your Link Building Efforts – Chris Czermak
Web design for People and Planet – Tom Greenwood
Website migration best practice – Sukhjinder Singh
What to do when what’s good for users isn’t good for Google – Will Critchlow
What you really ought to know before you hire an apprentice! – Maddie Crawford
Why Scaling (Great) Content Is Bloody Hard – Joshua Hardwick
Why Security is the New Go Faster Stripe – Crystal Carter
Win the SERPs: A story of SERP Feature trends by industry, keyword and device – Gerald Murphy
If you’d like to speak to us about your SEO efforts, or indeed any part of your digital marketing strategy, please don’t hesitate to get in touch. You can call us on 01273 733433 or leave us a message via the form below. We’d love to help!