2022 Social Media Trends: Interview with Cat Anderson

In today’s episode we’re joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism.

In this episode we discuss:

How Sprout Social create their annual Index Report
What are the preferred methods of customer service communication in the UK & Ireland?
Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp to support customer service?
Are businesses asking too much of social media managers?
Are brands aligned with consumers with respect to the integration of AR, VR and Metaverse functionality?

Referenced on this episode:

The 2022 Sprout Social Index Report, UK & Ireland: https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/
The 2022 Sprout Social Index Report, US: https://sproutsocial.com/insights/data/social-media-trends-2022/

CONNECT WITH CAT/SPROUT SOCIAL:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

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YMCA DLG

July 14, 2023.

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June 20, 2023.

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June 15, 2023.

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June 6, 2023.

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June 5, 2023.

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Vicky King

May 23, 2023.

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Jamie Forshaw

April 28, 2023.

I contacted SiteVisibilty and ended up speaking with Jason. After a brief discussion he was very open and honest that we weren't quite the right fit (given the stage of my new business), and rather than just leaving it there, Jason has gone over and above to help me, including introducing me to a number of his contacts and some thoughts on the direction we could go strategically. After only spending a short amount of time with Jason I could tell straight away he has an amazing passion for digital and oozes integrity and vast knowledge I will definitely keep Jason and SiteVisibilty in mind for the future, I'd love to scale in the future to work with these guys.

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April 26, 2023.

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Lucy Ross

April 25, 2023.

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