MeasureFest is a spin off event from brightonSEO, to help you learn more about analytics, big data, business intelligence and conversion rate optimisation. The show returned on the 5th October 2022 and featured some of the top industry speakers talking about the topics that matter right now.
Check out the speaker slides from October’s MeasureFest show below:
MeasureFest Speaker Slides:
Katie Kaczmarek – WHY GA4 MEANS YOU NEED TO GET ON BOARD WITH BIGQUERY
Sam Thomas – GA4 – FROM MIGRATION TO MEASUREMENT: THE KEY TO SUCCESS
Tom Bennet – MIGRATING WISE.COM TO SERVER-SIDE GA4
Marty Meany – INTENTS AND PURPOSES: VISUALISING AND UNDERSTANDING YOUR CUSTOMERS SEARCH QUERIES
Angelo Cosma Galluzzo – UNDERSTANDING THE IMPACT WORLD EVENTS HAVE ON USERS’ SEARCH BEHAVIOUR
Sam Pennington – UNDERSTANDING THE DARK SIDE OF ECOMMERCE
Veruska Anconitano – WHY SEOS SHOULD THINK ABOUT CRO WHEN EXPANDING INTERNATIONALLY
Rowenna Fielding – GDPR AND EPRIVACY CONSIDERATIONS FOR A/B TESTING
Giulia Panozzo – WINNER OR LOSER? ANALYSING YOUR TEST RESULTS WITH CAUSAL IMPACT ON R STUDIO
Danny Smith – USING R TO FEED GA DATA INTO BIGQUERY
Myriam Jessier & Chloe Smith – IRREGULAR REGEX FOR REGULAR PEOPLE
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