In this episode, Scott explores the introduction of ‘Basic with Ads’. This is Netflix’s new subscription tier, rolling out across several countries in November 2022. It’s also their public launch into offering advertising space within their streaming platform.
Scott reflects on how this change could impact marketers and consumers, with an increasing number of platform-specific ad platforms having emerged over the last decade.
Scott also explores the unescapable questions we now seem to face as consumers and as marketers. How much ad intrusion are we willing to accept? How much are we willing to pay for our privacy?
Let us know your thoughts by Tweeting us @SiteVisibility or emailing scott.colenutt@sitevisibility.com
This is the article Scott references at the beginning of the podcast from Marketing Week: https://www.marketingweek.com/netflix-ads-sold-out/
See you next week!