#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic

In Internet Marketing Podcast, The Digital Marketing Blog by Sean NicholsLeave a Comment

In this episode, we’re joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.

In this episode we discuss:

  • JJ’s journey from videography becoming a Head of Marketing & Analytics
  • The role of curiosity in data analysis
  • The importance of documenting your marketing hypotheses
  • Do you need data science skills to be a data analyst?
  • Getting over the fear of asking challenging business questions
  • How to structure the perfect marketing insight

Referenced on this episode:



If you have feedback, you’d like to be a guest, you’d like to recommend a guest or there are topics you’d like us to cover, please send this info to marketing@sitevisibility.com


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