In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including:
- Jeff’s approach to learning new analytics products, and specifically Google Analytics 4
- Why you should migrate to Google Analytics 4 as soon as possible
- Key GA4 dates you need to be aware of
- What should the scope of a GA4 migration include?
- What are the benefits of the new data-driven attribution model?
Referenced on this podcast:
- https://analyticscanvas.com/
- https://supermetrics.com/
- Google Analytics 4 FAQs from Data Driven U: https://docs.google.com/document/d/1eb9KN-tHMfW5qyBreRLog5sdxUeUe5CsqiwGwUoQAwU/edit?mode=html&ck_subscriber_id=1939675162
CONNECT WITH JEFF/DATA DRIVEN U:
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you’d like to be a guest, you’d like to recommend a guest or there are topics you’d like us to cover, please send this info to marketing@sitevisibility.com
Looking for Support with GA4?
If you’re looking for support with GA4, whether that’s migrating from Universal Analytics, auditing your property set-up and tracking, setting up reporting or even training your team on everything they need to know when it comes to GA4, we’re here to help. You can find out more about our GA4 services here.
We’ve also written a post to help you create contact form events for GA4.
Alternatively, leave us a message via the form below, we’d love to help!