On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising.
On the show you’ll learn:
- What Addressable TV is
- The requirements for businesses to use AdSmart
- Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available
- Why it’s important to test and learn with your ads and budget
- Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever
- Some of the common myths about modern TV advertising and why they aren’t true
- Which sectors are most successful when it comes to modern TV ads
- What Steve is really excited about when it comes to the future of TV advertising
CONNECT WITH STEVE/SKY ADSMART
- https://www.adsmartfromsky.co.uk/
- https://www.linkedin.com/in/steve-wild-90a58014/
- stephen.wild@sky.uk
- https://www.adsmartfromsky.co.uk/case-studies-selection/
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY: