In addition to my previous post Beginners Guide To Local SEO, today we noticed a new addition to Google Adwords Keyword Tool, which lets you target local keywords when doing keyword research.
The keywords used in the screenshot below demonstrate how Trainers is a more popular UK search term than Sneakers pretty obvious, but could prove useful in determining which keyword to target for which country.
Sneakers vs Trainers Google Adwords Keyword Tool
This is a nice feature for building local campaigns and focusing your keyword research to be specific to your country.The local aspect of the addition is not as local as it could be, due to ‘local’ meaning by country not region, but its early days and hopefully this is in the pipeline.
Related posts:
- The Best Keyword Tool is your brain – Finding Keywords you might have Missed
- Why the Overture Keyword Tool Needs to Be Put Out of it’s Misery
- Beyond the Usual Suspects – 5 Keyword Research Tools You Might Never Have Heard Of
- Google AdWords Accreditation: How to Revise the Test
- The Adwords Conversion Optimiser Algorithm Explained
#1 by imnotadoctor at April 23rd, 2009
Using the term “Local” is totally miss leading. Like you mentioned it is only for country specific data, which is great, but I do not consider it local.
Now it would be sick if we can get true local search volume data. I know they have it, but just dont want to release it to us yet.
#2 by Jacqui - KeywordIntent at April 25th, 2009
Thanks Gareth for your post. There is still some uncertainty around the numbers Google reports upon. I still would like to know what the average monthly search volume is for a region, instead of only the previous month’s search volume. When there is zero searches for longtail terms for local regions, there isn’t enough information as to whether you should target that term or not.
#3 by lee pearl at May 3rd, 2009
Very useful info.
I was unaware of the new google tool – definitely will check that out for our seo.
Thanks
#4 by Jimmy MRR2 at June 13th, 2009
I just noticed about this feature.
It’s cool cause I can make a post that fit my country’s interest.
#5 by lively jason at December 18th, 2009
I’ve used the “country”. Definitely giving me more insights.