SiteVisibility 2012 CSR Round Up
It’s been a busy year for us here at SiteVisibility in terms of CSR and Sustainability as you may have noticed through various blog posts and email newsletters. As a company, it’s always been something that’s important and this year we decided we wanted to really focus on how we can help and what we should be doing so we appointed a sustainability officer to create and manage our 3 year CSR strategy.
Our overall goal is to support the communities in which we live and work by investing time and more importantly our skills as a company to help to develop sustainable opportunities for skills, jobs and wealth creation in Sussex. We are involved in working with the community in a number of different ways, from supporting local charities to getting involved with local education at schools and Universities.
Everyone in the company is given one day per annum to participate in the company’s CSR programme and this year we have seen a 170% increase in the number of team members who have chosen to get involved with some of the projects we’ve been working on.
Plans for 2013 – SiteVisibility Digital Marketing Fund
As you may have already heard, we have recently launched a £25k Digital Marketing Fund for local charities and NFPs. This was something that we felt really reflected what our CSR strategy was about; using the skills we have as a company to help our local community. During the recession, donations for charities have fallen and many projects that are much needed are currently be out of scope or budget.
Applications close at the end of December and we’ll be selected the charities or projects we feel we can help with and that will have the biggest positive impact on our local community next year.
Here’s a round-up of what’s we’ve been up to during 2012
This year we committed reducing our energy consumption and increase the amount we recycle which we did by over 154%. We also pledged to raise £1600 for the NSPCC to help them to continue with the fantastic work they do.
We are delighted to announce that we have now reached our target so thank you to everyone who helped us along the way!
What did we do?
- We worked with our Client Bishop’s Move to help them with the promotion of their charity partnership with Scope.
- We have continued to work closely with Sussex Wildlife Trust on their email newsletter.
- The SV boys organised an Interagency football tournament for 8 local digital agencies in the summer which raised over £250 for the NSPCC. Congrats to Friday Ad for a well-deserved win!
- ‘The Uniform @ Work Project’ was the SiteVisibility ladies fundraising project where they donned a black dress for a whole month a la ‘The Uniform Project’ highlighting the benefits of sustainable fashion and raising some funds along the way.
- Lyndsey ran a Creative Marketing : Blogging Workshop with Sussex Downs College as part of Global Entrepreneurship Week. The objective of the blogging workshop was to highlight the importance of blogging as a marketing strategy. We wanted pupils to understand how and why blogs are used by companies, how to set up a blog (using the Tumblr platform) and encourage them to share it through social media to reach their target audience.
- We also hosted a rather boozy & fun Brighton digital festival pub quiz in September which was attended by a number of local agencies and is something we will definitely look to repeat next year!
- Proceeds from our ABC’s of SEO – An Introduction to Digital Marketing e-book have also been donated to the NSPCC. This is still available and can be purchased on Amazon. Get yours now!
Thanks again to everyone who’s helped us this year we couldn’t have done it without the support of you all!