In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, about Google’s introduction of callout extensions for paid search ads. They first go through what they are and how they can improve the effectiveness of an ad. She notes how it can set a business apart from others as it can illustrate special offers that are running, therefore attracting people to click on that ad rather than another. Finally they go through the different ways they can be utilised.
