Getting on TV News – Geoff White – Internet Marketing Podcast #272

In Internet Marketing Podcast, The Digital Marketing Blog by Kaspar ForrestLeave a Comment

In this week’s Internet Marketing Podcast Andy talks to Geoff White, technology Journalist for Channel 4 News, about the importance of TV news. Geoff first talks about the way the news industry is evolving and the mutual reshuffling between TV, PR and the web. He then discusses the difficulty of getting onto the news and gives some advice for businesses and PR companies to get their stories onto the TV news.

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