In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, about trust signals. They go through what trust signals are and the effect they can have on your business. Felice talks through each of the various trust signals and how they can be utilised most effectively, with particular attention paid to onsite reviews. They then discuss offsite trust signals and the importance of having a social presence. Finally, she mentions the potential revenue that businesses are losing by not implementing trust signals on their site.