David O'Riordan Podcast

#412 Automation in Digital Marketing: Interview with David O’Riordan

In General Marketing, Internet Marketing Podcast, The Digital Marketing Blog by Sean0 Comments

In today’s episode of the Internet Marketing Podcast, Andy is joined by David O’Riordan, a Digital Marketing Consultant to discuss automation in digital marketing.

David explains his definition of the term “Biddable” and then goes on to discuss:

  • What’s happening right now in the world of automation – outside of Digital Marketing & how the book Rise of the Robots helped spark David’s interest in this
  • How the biddable industry is keeping up with these changes through technology
  • How automation has changed the way that we work
  • Whether or not all of our future marketing efforts are going to be automated
  • How he sees the future  – not just in digital but also in other areas such as publishing

Plus as usual, David provides his top tip/key takeaway.

If you’d like to connect with David, you can follow him on Twitter or connect with him on LinkedIn.

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