#413: Why Selling to the Logical Brain Won’t Get Results – Interview with Tim Ash

In Internet Marketing Podcast, The Digital Marketing Blog by SeanLeave a Comment

In today’s episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com.

Andy and Tim discuss:

  • The triune brain model (find out who is really in charge!)
  • Whether it’s possible for consumers to avoid being brainwashed by marketing
  • Why it’s important for marketers to consider the context in which users are being asked to make conversion choices
  • How using comparisons can be useful a useful technique when launching new products
  • Why you should apply framing and bracketing techniques to all areas of your marketing

You can find out more from Tim by going to SiteTuners.com, connecting with him on Twitter @Tim_Ash or checking out his conference Digital Growth Unleashed.

… and click here if you want to grab yourself a copy of Tim’s book: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.

If you'd like to nominate a guest for the podcast (self-nomination is also ok!) or have a suggestion for a topic that you'd like to see us cover, please get in touch using the form below:

  • This field is for validation purposes and should be left unchanged.

Leave a Comment