Author Archive » John

John John McElborough is a digital marketing consultant at SiteVisibility. He writes mostly about search engine optimisation, usability, Facebook and fish. You can connect with him on Google+, linkedin & twitter or read more of his blog posts here and here.

New Facebook page layout has ruined my fan base!

Posted by in Social Media & Online PR on March 19th, 2009 10 Comments

I wrote a couple of weeks ago about a successful little campaign using Facebook pages, which I think is the best post I’ve read about Facebook pages- you should read it;-)

Then last week, as Jennie reported in this post, Facebook went and gave their Pages a redesign, around the same time they rolled out a new profile page design which led to comments on the Facebook blog such as these-

“Dear Facebook,
I used to love you, but now I have to go, you’re ugly now, and bloated with useless information, I’m embarrassed to be seen with you in public. In fact to even mention that i ever liked you is repulsive to me, a reproach on my on sanity. You were fun once. I used to log on 10-20 times a day, yesterday I got on once, in the hope that you would change…but i know better…the only person i can change is me…”

To be fair to Facebook they get this kind of reaction whenever they do a redesign.

Anyway since the new Facebook Pages (business pages) were launched on the 11th March the number of new fans my page has been getting has dropped from about 80-100 to under 20. Coincidence? I don’t think so. Check out the stats…

facebook page old vs new1 New Facebook page layout has ruined my fan base!

Read on

Inaugural SiteVisibility Cake Off- Pictures & Results

Posted by in Uncategorized & Miscellaneous on March 13th, 2009 1 Comment

The SiteVibility cake-off actually happened a few weeks ago but I’m just getting around to posting the pictures and results. The rules were simple, one contestant, one cake, no cream or ice cream. We scored each cake against 3 criteria- Texture, flavour & looks.

picture 0011 Inaugural SiteVisibility Cake Off  Pictures & Results

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Who’s advertising against comic relief today?

Posted by in Search Marketing (SEO) on March 13th, 2009 0 Comments

I had to resist calling this “Who’s exploiting African’s today!”

One of the most popular posts on this blog last year was Are you missing an Olympic PPC opportunity where we identified an opportunity for cheap traffic from Olympic searches. I thought I’d see who was taking advantage of the traffic spike comic relief/ red nose day type keywords are going to be getting today.cheryl 041 Who’s advertising against comic relief today?

http://www.rednoseday.com/files/rnd09/articles/cheryl_04.jpg

There’s no Google Doodle for red nose day (which I was a bit surprised about) but I reckon there’s plenty of search traffic.

Read on

What snowballs can teach us about free advertising with Facebook Pages

Posted by in Social Media & Online PR on February 27th, 2009 3 Comments

Following my last post on here about big fish I though I should write something useful! I’ve been reading a lot of buzz lately, particularly in the affiliate space about Facebook advertising and getting the most out of the Facebook PPC channel. While facebook ads have got potential, its really early days. Facebook ads are cheap, but actually you can get free advertising on Facebook, which might be considerably more powerful than their PPC ads, with Facebook pages.

3269355332 2659b47967 What snowballs can teach us about free advertising with Facebook Pages

In this post I’m going to show how I’ve developed a Facebook campaign thats attracting 8000 fans and is still getting over 100 new signups a day, for free. As its not a client campaign I can show you some nice data as well. Its interesting to see how the snowball effect works on Facebook and you can get it going with virtually no effort, which is nice. Read on

Yeti on Loose- Beware

Posted by in Uncategorized & Miscellaneous on February 23rd, 2009 1 Comment

Not as exciting as it sounds I’m afraid! We were checking some browser stats on our visitors and noticed a big spike in traffic using a browser called ‘Yeti 1.0′ over the past fortnight.

3197837935 0843d5dc55 n Yeti on Loose  Beware
Its not actually a browser its the crawler for the Korean search portal naver.com. Not sure why they need to send us 50-100 fake referrers a day to index our site.

Read on

Elvis has left the… office

Posted by in Uncategorized & Miscellaneous on February 13th, 2009 2 Comments

Yesterday we said goodbye to one of the most trusted and valuable members of the SEO team. Elvis the office Plecostomus (sucker fish).

Elvis has moved onto bigger and better things- a bigger tank that is since he grew out of the office aquarium. We all wish him the best of luck in his new home.

photo1 Elvis has left the… office

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Common problems with blog usability

Posted by in Search Marketing (SEO) on October 31st, 2008 2 Comments

A while back I did a post on some of the common conflicts between usability & SEO on websites. That sparked some interesting questions in particular around the use of blogging in SEO and some of the common usability problems I see with blogs.

2948826093 7c8b630e9e m Common problems with blog usability
cc Common problems with blog usability photo credit: soapbeard

Firstly a few caveats…

I’m aware that many of you reading this will be bloggers and regular blog readers yourself, therefore I would urge you to put yourself in the shoes of someone you know who’s not so social media minded. I use my Mum, she uses the internet every day at work and home but she’s never been on a blog and if she had to guess she’d say del.icio.us was a chocy biscuit!. Read on

“I am” confused: Orange Keyword Ad Weirdness

Posted by in General Marketing, Pay Per Click (PPC), Search Marketing (SEO) on August 29th, 2008 5 Comments

I don’t like getting the tube in London, being a born and bred Brightonian I find it confusing. The one upside however is tube advertising is in my opinion some of the most innovative in the world. This Orange ad caught my attention this week for its attempted use of offline/ search marketing integration.

353738538 4ebc495205 m “I am” confused: Orange Keyword Ad Weirdness
cc “I am” confused: Orange Keyword Ad Weirdness photo credit: markhillary

Anyway, waiting at embankment I came across the latest Orange brand campaign 30 foot wide in front of me. I’d seen the TV ad and already though this was a pretty stupid campaign. The premise is Orange are somehow sponsoring a chap called Mark Beaumont who is apparently cycling around the world. (It actually turns out he’s lied- he’s cycling around different parts of the world in 7 stages and I presume getting planes between continents, also he’s taken over 6 months to do it so I presume he’s stopped for food and sleep which for me defeats the point entirely!!!)

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When SEO & Usability Go Head To Head

Posted by in Search Marketing (SEO) on August 13th, 2008 31 Comments

At Ai Digital we’ve been relaunching our usability and conversion marketing services and I’ve been thinking a lot about how usability best practice and SEO go hand in hand. For me generally the 2 go together like peas and carrots, they’re both based on the guiding principle of making a better site.

2724175411 74293899db When SEO & Usability Go Head To Head

However at times what’s best for the user doesn’t always seem to be what’s best for the search engine and vice versa so compromises have to be made. I’ve gone over here some of the most common flash points between usability and SEO best practice I see.

Read on

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