Author Archive » Kelvin

Kelvin Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast which is second biggest in the iTunes US. He also spends his time at conferences, tweeting too much and working on top secret research and development projects. You can contact Kelvin by email at kelvin.newman@sitevisibility.com Read more of Kelvin's posts here

Tim Ferriss – Podcast Episode #189

Posted by in Internet Marketing Podcast on November 19th, 2012 1 Comment

This week’s episode of the Internet Marketing Podcast gets its interview hat on with Tim Ferriss. Tim is an American entrepreneur and author of The 4-Hour Workweek and the 4-Hour Body, both of which are on the NY Times Best Seller list. The discussion focuses on Tim’s upcoming release, The 4-Hour Chef. Topics include a description of the framework people should follow to help them pick up a new skill, the 80/20 analysis principle and inspiring literature recommendations including the likes of Kevin Kelly and Jimmy Soni.

3840599608 2cb3663077 Tim Ferriss   Podcast Episode #189

Resources:

The 4-Hour Work Week

The 4-Hour Body

The 4-Hour Chef

The Email Game

Kevin Kelly – 1000 true fans 

Tim O’Reilly – It’s Not About You: The Truth About Social Media Marketing 

Lift App

Evernote

Ryan Holiday – Trust Me I’m Lying

Robert Greene – Mastery

Jimmy Soni – Romes Last Citizen

Google Plus – Postcast Episode #188

Posted by in Internet Marketing Podcast on November 6th, 2012 1 Comment

This episode sees Kelvin and Andy discuss Google’s social network, Google+ (with a cheeky discussion about iOS6 at the end too). A few topics brought to the table include authorship mark up, how Google+ effects the indexing of your content and whether Google+ is right for you and your business.

5935522390 63310f7227 Google Plus   Postcast Episode #188

Top 5 Business Books – Podcast Episode #187

Posted by in Internet Marketing Podcast on October 30th, 2012 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy discuss the top 5 business books of the year. From Dave Trott to Seth Godin, get an insight into useful books to add to your collection.
228553888 d8ba156ade Top 5 Business Books   Podcast Episode #187

Resources:

The Herd by Mark Earls

Creative Mischief by Dave Trott

Poke The Box by Seth Godin

Rework by 37 Signals

Culture Shock by Will McInnes

Tool Takeaway Brighton SEO – Podcast Episode #186

Posted by in Internet Marketing Podcast on October 23rd, 2012 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy discuss BrightonSEO. BrightonSEO is a free digital marketing conference held twice a year in Brighton, speakers from digital sectors hold the attention of around 2,000 people each time. This episode hooks you up with useful resources mentioned throughout the day.

6761783961 bacf0a276d Tool Takeaway Brighton SEO   Podcast Episode #186

Resources:

Link Detective

Pinalytics

Change Detection 

Robotto

Analytics Dashboards

Social Crawlytics 

Questions & Answers – Podcast Episode #185

Posted by in Internet Marketing Podcast on October 16th, 2012 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy address some questions asked by listeners. Topics covered include integration possibilities of Twitter and Google+, indented Google search listings and more.

327122302 bbc4a3935b Questions & Answers   Podcast Episode #185

Resources:

IFTTT

Ping-o-matic

 

Content Marketing Tools – Podcast Episode #184

Posted by in Internet Marketing Podcast on October 9th, 2012 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy reveal 12 useful tools to help you with your content marketing. From Social Crawlytics to Followerwonk, get your hands on these exquisitely simple and often free tools that may be the key to getting your content just right.

3269784239 4254e1cc22 Content Marketing Tools   Podcast Episode #184

Resources:

Ubersuggest.org

Social Crawlytics

Toluna

Quora

Followerwonk

Content Strategy Generator V2

Kindle Direct Publishing

Cloud:flood

Outbrain

Clockwork Pirate

Increasing Conversions – Podcast Episode #183

Posted by in Internet Marketing Podcast on October 2nd, 2012 1 Comment

In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss the psychology behind increasing conversions on your site. Topics covered include Social Proof, Loss Aversion and Anchoring with some great resources to help you on your way.

5539623423 546c1af5f4 Increasing Conversions   Podcast Episode #183

Resources:

37 Signals

Basecamp

Wish

Groupon

LateRooms

Qwertee

Amazon

Argos

MailChimp

BroadBand.co.uk

Wiggle

Content Marketing – Podcast Episode #182

Posted by in Internet Marketing Podcast on September 25th, 2012 1 Comment

Content Is King, but what else?

In this episode Kelvin and Andy discuss the importance of content marketing by looking into the past to inform the present. With an in depth exploration of the THEME acronym used at SiteVisibility and a few pro tips, what to do with your content should become a little clearer.

4855136300 7a4f3116ec Content Marketing   Podcast Episode #182

 

Resources:

THEME at SiteVisibility

BrightonSEO

EdgeRank revisited: Interview with Chad Wittman – Podcast Episode #181

Posted by in Internet Marketing Podcast on September 19th, 2012 0 Comments

In this episode of the internet marketing podcast Kelvin talks to Chad Wittman about Facebook and their EdgeRank algorithm. Chad Wittman is the founder of EdgeRank Checker, a tool which aims to shed light on the nuts and bolts of EdgeRank and how it determines the content of the news feed on Facebook. Topics covered include defining EdgeRank, what factors determine the EdgeRank of brand pages, popular misconceptions of EdgeRank and more.

2391747442 eaedaa1ff4 EdgeRank revisited: Interview with Chad Wittman   Podcast Episode #181

Resources:

EdgeRank Checker

Mobile Marketing For Beginners: The Biggest Digital Marketing Opportunity Right Now? Podcast Episode #180

Posted by in Internet Marketing Podcast on September 6th, 2012 0 Comments

As you’re about to discover in the last of our “beginner-themed” podcasts the facts surrounding mobile internet use are truly staggering.

In this episode Kelvin and Andy discuss the potential of mobile marketing to grow your online visibility and give some specific examples of highly effective marketing techniques that are unique to the mobile marketing arena.

You’ll also discover why this is probably the very best time to get started with mobile advertising as well as getting the inside track on Google’s recommendations for a mobile-friendly website.

4742869256 8d8e8e67e3 Mobile Marketing For Beginners: The Biggest Digital Marketing Opportunity Right Now? Podcast Episode #180

Resources

Google Click To Call

?>