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Post By: Kelvin

Tim Ferriss – Podcast Episode #189

This week’s episode of the Internet Marketing Podcast gets its interview hat on with Tim Ferriss. Tim is an American entrepreneur and author of The 4-Hour Workweek and the 4-Hour Body, both of which are on the NY Times Best Seller list. The discussion focuses on Tim’s upcoming release, The 4-Hour Chef. Topics include a […]

Google Plus – Postcast Episode #188

This episode sees Kelvin and Andy discuss Google’s social network, Google+ (with a cheeky discussion about iOS6 at the end too). A few topics brought to the table include authorship mark up, how Google+ effects the indexing of your content and whether Google+ is right for you and your business.

Top 5 Business Books – Podcast Episode #187

In this episode of the Internet Marketing Podcast Kelvin and Andy discuss the top 5 business books of the year. From Dave Trott to Seth Godin, get an insight into useful books to add to your collection. Resources: The Herd by Mark Earls Creative Mischief by Dave Trott Poke The Box by Seth Godin Rework […]

Tool Takeaway Brighton SEO – Podcast Episode #186

In this episode of the Internet Marketing Podcast Kelvin and Andy discuss BrightonSEO. BrightonSEO is a free digital marketing conference held twice a year in Brighton, speakers from digital sectors hold the attention of around 2,000 people each time. This episode hooks you up with useful resources mentioned throughout the day. Resources: Link Detective Pinalytics […]

Questions & Answers – Podcast Episode #185

In this episode of the Internet Marketing Podcast Kelvin and Andy address some questions asked by listeners. Topics covered include integration possibilities of Twitter and Google+, indented Google search listings and more. Resources: IFTTT Ping-o-matic  

Content Marketing Tools – Podcast Episode #184

In this episode of the Internet Marketing Podcast Kelvin and Andy reveal 12 useful tools to help you with your content marketing. From Social Crawlytics to Followerwonk, get your hands on these exquisitely simple and often free tools that may be the key to getting your content just right. Resources: Ubersuggest.org Social Crawlytics Toluna Quora […]

Increasing Conversions – Podcast Episode #183

In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss the psychology behind increasing conversions on your site. Topics covered include Social Proof, Loss Aversion and Anchoring with some great resources to help you on your way. Resources: 37 Signals Basecamp Wish Groupon LateRooms Qwertee Amazon Argos MailChimp BroadBand.co.uk Wiggle

Content Marketing – Podcast Episode #182

Content Is King, but what else? In this episode Kelvin and Andy discuss the importance of content marketing by looking into the past to inform the present. With an in depth exploration of the THEME acronym used at SiteVisibility and a few pro tips, what to do with your content should become a little clearer. […]

EdgeRank revisited: Interview with Chad Wittman – Podcast Episode #181

In this episode of the internet marketing podcast Kelvin talks to Chad Wittman about Facebook and their EdgeRank algorithm. Chad Wittman is the founder of EdgeRank Checker, a tool which aims to shed light on the nuts and bolts of EdgeRank and how it determines the content of the news feed on Facebook. Topics covered […]

Mobile Marketing For Beginners: The Biggest Digital Marketing Opportunity Right Now? Podcast Episode #180

As you’re about to discover in the last of our “beginner-themed” podcasts the facts surrounding mobile internet use are truly staggering. In this episode Kelvin and Andy discuss the potential of mobile marketing to grow your online visibility and give some specific examples of highly effective marketing techniques that are unique to the mobile marketing […]

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