Author Archive
When Facebook was launched I decided not to join up. It just seemed like another website to waste my time entering data into, uploading pictures and then never use. But suddenly I found that I was missing out on events, news and parties because everything was happening through Facebook and I wasn’t part of it. So I joined up, got sucked in for a while, checked it 20 times a day, changed my status, uploaded pictures etc. After a while the novelty wore off a little and now I just dip in from time to time, but it’s still a great way to stay in touch and connect with people without actually having to ‘get in touch’ with them.
Then there was Google Buzz and just as I decided to start using it, it seemed to vanish. People found Google Buzz difficult to get into because you couldn’t categorise the people you were following. It also had a big security flaw when it was launched that opened up Google Profiles to outside people so that they could look at who your contacts were and who you were chatting with most, so many people were sceptical about getting involved and it got off to a slow start. Also, with most people already using Facebook and Twitter, a lot of people thought ‘what’s the point?’ Google Buzz was around for a little over a year before Google announced that they were going to shut it down. I’m glad I didn’t waste my time.
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This post outlines the most important HTML elements for SEO. So even if you don’t know any html at all, hopefully by the end of reading this you will be able to check whether you are optimising all the main tags that Google will be looking at.
The Title tags
are the first tags that a spider looks for when arriving on your page. This is the most important html element to place your keywords. Here you need to put your most important keywords for the page eg:
<title>SEO Services Company | SEO Search | Digital Marketing & PPC Agency </title>
You don’t need to include your company name here because you are likely to be optimising this throughout your site without even trying. So rather than wasting characters it is more important to get the most competitive and the most relevant keywords here.
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It’s surprising how many companies ignore the value of email marketing, not only for selling a product or service or sending out a valued message, but more importantly, the value it holds for brand awareness. Email marketing can generate significant growth in brand equity, your reputation, and general awareness of your company and what you have to offer.
There are lots of different types of emails, ranging from short, single call to action emails known as postcards, to sales emails, newsletters and press releases. The trick is to choose the right email for the right campaign, then send it to the right people.
The great thing about email marketing is that you don’t need a huge budget. These days you don’t even really need to know html or be a designer – lots of online companies and services offer templates and wizards to help you write and send your campaigns. They also offer monitoring services so you can see who is opening your emails and who is clicking on what.
However, as easy as it is to create and send an email, it’s just as easy to end up straight in someone’s junk folder, so what are the tricks to a successful email campaign? We’ve put together a quick list of 13 “dos and don’ts” (why not, we aren’t superstitious) to make sure your email is the best it can be.
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Around a year ago, I started in my new role as Resource and Project Manager. One of the problems we were having was keeping track of all the small tasks we did for our clients. Unlike web projects which usually consist of large tasks ie design phase, build phase, alpha, beta etc, with Search Engine Optimisation, the work is usually split into much smaller tasks and done by a variety of specialists.
The joys of tracking time
We tried various ways of keeping track of all the tasks that were completed for each client but found that we were ending up with a large amount of spreadsheets, no way of tracking exactly who did the tasks (being a small team tasks were often swapped around and there was no record of this) and exactly how many hours were spent on each task.
After looking into a variety of time tracking solutions we came across Intervals (http://www.myintervals.com/). What we liked about Intervals was its ability to be adapted to the way that out individual company worked.
Intervals is actually more suited to larger projects than the ones we work on but it’s fairly easy to adjust it. Read on
So, my social media experiment was probably the most pathetic experiment ever conducted. (See part one here: http://www.sitevisibility.co.uk/blog/?p=278) My plan was to throw myself into all things social media for the whole of April and then write about it in May. However, as you can see I am only just getting around to writing about it now, not because I’ve been so submerged that I haven’t had time to write, but more because I kept finding something more interesting to do and suddenly over two months had gone by and I hadn’t done a thing.
Anyway, I did try…a little, but mostly found the experiment very frustrating.
photo credit: lennox_mcdough
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I’ve been working in search marketing for a few years now and although I understand the benefits that social media provides to companies; I even go out and train people in how to use social media to increase revenue/brand awareness, I’m not so sure I see the value on a personal level.
I have to admit to being a bit of a late starter with these things. I’m always the last to sign up to something – I like to wait and see if it’s just a phase or whether it will actually stick around before I give up hours of my time signing up and personalising my account. When I finish work or at the weekends I like to spend my time with real people, get some fresh air, see places, I don’t want to spend my time blogging (mostly because I don’t think I lead an exciting enough life to warrant writing about), sending people virtual presents or finding out what a complete stranger did that morning. But I’ve begun to notice how social media is completely changing the way we interact with one another, in good and bad ways, the old and the young – it seems there is no getting way from it, so maybe now is the time to dive in and give it a try.
Source: Flicker, Photo by Marcin Kempski
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I’ve been meaning to write a blog post for a while but could never think of anything to write about. I was thinking possibly it should be on something to do with SEO seeing as I work for a search marketing company, but that would just be too obvious…so I thought I’d write about the time 3 employees of Site Visibility decided to try their hand at adventure racing….
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