Archive for the ‘BrightonSEO’ Category

#BrightonSEO Big Round-Up — April 13, 2012

Posted by in BrightonSEO on April 13th, 2012 0 Comments

Today was a very exciting day for us here at SiteVisibility! Brighton Dome was completely packed with search marketing enthusiasts, delegates from search agencies, in-house marketing teams and business owners, not only from Brighton, but also from across the UK and even Europe. This year’s first edition of BrightonSEO was bigger and more exciting than ever before.

brightonSEO #BrightonSEO Big Round Up    April 13, 2012

The best SEO experts and enthusiasts across the UK have devoted their time today to share their detailed and practical knowledge with us.

However, the many talks and presentations throughout the day must have left you all with loads to process, and therefore we have decided to make it easier for you by putting together a quick summary of some of today’s talks and the most striking conclusions. So sit back and enjoy our BrightonSEO Round-up:

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#BrightonSEO is coming – Here’s what not to miss

Posted by in BrightonSEO on April 11th, 2012 0 Comments

Friday 13th is the big day and it’s just around the corner! We’re excited for Brighton SEO and we know that you are too.

Some of you have attended before, and some of you will be coming for the first time so we’re very excited and happy to have you all on board to experience one of the UK’s most popular and respected natural search conferences. This year the conference is bigger and better with over 1000 of the UK’s finest search marketers heading to the Brighton.

This time we’ll be in the Brighton Dome with attendees coming from search agencies, in-house marketing teams as well as businesses from all over the UK and Europe!

As you know there are lots of talks throughout the day filled with SEO stars sharing their knowledge so take a look at the full Brighton SEO agenda so you don’t miss anything.

So then, with all the details covered we’d like to share with you what we’re looking forward to the most in this year’s best ever Brighton SEO conference!

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How to Use the New Facebook Timeline Page Layout to Run Promotions

Posted by in BrightonSEO, Social Media & Online PR on March 27th, 2012 2 Comments

The new Facebook changes have caused quite a commotion over the past couple of months, especially since the launch of Timeline for Pages Previews earlier this month. This new design poses several challenges for online marketers. The new features as well as limitations of the new Timeline format undoubtedly affects the ways in which brands and companies connect and engage with customers on Facebook. Page owners are advised to get their head around these changes in order to utilize them to their advantage and review their strategies before Timeline is pushed live for all Pages on March 30.

Timeline challenges businesses to create a more expressive and visual identity on Facebook. Page owners will have to think about new creative ways to use the Timeline layout to get the attention of newcomers and engage with their audience. First of all, the new Timeline for pages no longer offers the option to set up a default landing page or welcome tab. Instead, your Page visitors will by default land on your Timeline, challenging the ways in which the visibility of a new promotion, coupon, welcome message or any company announcement can be optimized.

While running our BrightonSEO Facebook Ticket Giveaway I have discovered several new and exciting functionalities that Timeline’s new features for Pages has to offer. Read on

Advanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160

Posted by in Analytics, BrightonSEO, Internet Marketing Podcast on March 6th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg. They’re talking about the new Updated Google Analytics including the best new features like funnels and paths which make it easy to determine dropping off points, and visitor segmentation. They’re also discussing how you can see your traffic’s user journey and experience, how to improve your conversion optimisation, and the challenges with tracking codes alongside any implementation issues.

Dara Fitzgerald Advanced Google Analytics: Interview with Dara Fitzgerald   Podcast Episode #160

This interview is the first in the BrightonSEO workshop series. Dara’s workshop, Advanced Google Analytics for Search Marketers, is happening on 12th April, the day before BrightonSEO and you can still register!

BrightonSEO Competition Announcement – Podcast Episode #156.5

Posted by in BrightonSEO, Internet Marketing Podcast on February 13th, 2012 0 Comments

In this very special episode of the Internet Marketing Podcast, Kelvin’s making an important announcement about a fantastic competition for listeners of the podcast. If you’re interested in learning more about any of the workshops happening before April’s BrightonSEO, you can see below or head over to the BrightonSEO website.

Workshops:
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James Carson’s “Dr Social Love” BrightonSEO Presentation- Podcast Episode #137

Posted by in BrightonSEO, Internet Marketing Podcast on October 11th, 2011 0 Comments

This week’s episode of the Internet Marketing Podcast has been borrowed from a BrightonSEO presentation. We know that most of you weren’t able to make it, and we wanted to share with you some of the talks. James Carson is Head of Search Marketing at Bauer Media. His presentation, “Dr Social Love: Or how I learned to Stop worrying about Google Algorithms and Love the People” was an overview of significant developments in social media marketing, how social activity relates to search strategies and how to “socially charge” marketing content to ensure that it is shared and linked to.

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You can find the links to his presentation here.
James Carson on Twitter

Market Research: Informing SEO and Link Development – Rosie Freshwater #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Rosie Freshwater is Managing Director Leapfrogg, and founded the Brighton-based agency specialising in digital marketing of premium retail and travel clients in 2003.

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Rosie’s talk was all about how market research can help to inform SEO and linkbuilding strategies. It focused on how understanding a client’s target audience can help to develop useful content which will appeal to the influential individuals who can help promote it.

Photo used courtesy of John Vetterli on Flickr

Beyond the Last Click: Finding Hidden SEO Value with Multi-Channel Funnels – @darafitzgerald #brightonseo

Posted by in Analytics, BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses.

Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs and analysts can now report on previously hidden values in Analytics, with multi-touch visibility.

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses.

Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs and analysts can now report on previously hidden values in Analytics, with multi-touch visibility.

Delight in the Digital World: Why Settle for Customer Satisfaction – Rae Lovejoy @dweezil1968 #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

A Senior Digital Account Manager at iCrossing, Rae Lovejoy has over twenty years of experience in media sales and marketing, and five years in digital marketing. Rather impressively, she has raised over thirty thousand pounds for the NSPCC through social media activity.

Her talk was all about client retention and relationships, and about how to ensure your clients are not only satisfied, but delighted! She touched on the difficulties many encounter in explaining complex services, strategies and deliverables, as well as how to monitor and improve client relationships.

Brighton SEO – Stormy Weather: The Accuracy of Search Volume Estimation and Forescasting – Graeme Benstead-Hume @mrmetrics #brightonseo

Posted by in BrightonSEO on September 9th, 2011 0 Comments

Graeme is a self-proclaimed analytics geek here at SiteVisibility, and officially a Digital Marketing Manager. He’s got seven years of experience in designing, building and marketing websites for a range of businesses and organisations, and is a hugely enthusiastic and creative guy.

His presentation was all about correlating results from keyword estimation tools, analysing the reliability of their data and working towards finding the most accurate results for search forecasting purposes.

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