Archive for the ‘BrightonSEO’ Category

Advanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160

Posted by in Analytics, BrightonSEO, Internet Marketing Podcast on March 6th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg. They’re talking about the new Updated Google Analytics including the best new features like funnels and paths which make it easy to determine dropping off points, and visitor segmentation. They’re also discussing how you can see your traffic’s user journey and experience, how to improve your conversion optimisation, and the challenges with tracking codes alongside any implementation issues.

Dara Fitzgerald Advanced Google Analytics: Interview with Dara Fitzgerald   Podcast Episode #160

This interview is the first in the BrightonSEO workshop series. Dara’s workshop, Advanced Google Analytics for Search Marketers, is happening on 12th April, the day before BrightonSEO and you can still register!

BrightonSEO Competition Announcement – Podcast Episode #156.5

Posted by in BrightonSEO, Internet Marketing Podcast on February 13th, 2012 0 Comments

In this very special episode of the Internet Marketing Podcast, Kelvin’s making an important announcement about a fantastic competition for listeners of the podcast. If you’re interested in learning more about any of the workshops happening before April’s BrightonSEO, you can see below or head over to the BrightonSEO website.

Workshops:
Read on

James Carson’s “Dr Social Love” BrightonSEO Presentation- Podcast Episode #137

Posted by in BrightonSEO, Internet Marketing Podcast on October 11th, 2011 0 Comments

This week’s episode of the Internet Marketing Podcast has been borrowed from a BrightonSEO presentation. We know that most of you weren’t able to make it, and we wanted to share with you some of the talks. James Carson is Head of Search Marketing at Bauer Media. His presentation, “Dr Social Love: Or how I learned to Stop worrying about Google Algorithms and Love the People” was an overview of significant developments in social media marketing, how social activity relates to search strategies and how to “socially charge” marketing content to ensure that it is shared and linked to.

1872861512 f9436876f1 James Carsons Dr Social Love BrightonSEO Presentation  Podcast Episode #137

You can find the links to his presentation here.
James Carson on Twitter

Market Research: Informing SEO and Link Development – Rosie Freshwater #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Rosie Freshwater is Managing Director Leapfrogg, and founded the Brighton-based agency specialising in digital marketing of premium retail and travel clients in 2003.

207685396 aae383d4d7 Market Research: Informing SEO and Link Development   Rosie Freshwater #brightonseo

Rosie’s talk was all about how market research can help to inform SEO and linkbuilding strategies. It focused on how understanding a client’s target audience can help to develop useful content which will appeal to the influential individuals who can help promote it.

Photo used courtesy of John Vetterli on Flickr

Beyond the Last Click: Finding Hidden SEO Value with Multi-Channel Funnels – @darafitzgerald #brightonseo

Posted by in Analytics, BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses.

Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs and analysts can now report on previously hidden values in Analytics, with multi-touch visibility.

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses.

Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs and analysts can now report on previously hidden values in Analytics, with multi-touch visibility.

Delight in the Digital World: Why Settle for Customer Satisfaction – Rae Lovejoy @dweezil1968 #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

A Senior Digital Account Manager at iCrossing, Rae Lovejoy has over twenty years of experience in media sales and marketing, and five years in digital marketing. Rather impressively, she has raised over thirty thousand pounds for the NSPCC through social media activity.

Her talk was all about client retention and relationships, and about how to ensure your clients are not only satisfied, but delighted! She touched on the difficulties many encounter in explaining complex services, strategies and deliverables, as well as how to monitor and improve client relationships.

Brighton SEO – Stormy Weather: The Accuracy of Search Volume Estimation and Forescasting – Graeme Benstead-Hume @mrmetrics #brightonseo

Posted by in BrightonSEO on September 9th, 2011 0 Comments

Graeme is a self-proclaimed analytics geek here at SiteVisibility, and officially a Digital Marketing Manager. He’s got seven years of experience in designing, building and marketing websites for a range of businesses and organisations, and is a hugely enthusiastic and creative guy.

His presentation was all about correlating results from keyword estimation tools, analysing the reliability of their data and working towards finding the most accurate results for search forecasting purposes.

Brighton SEO – How to Pitch SEO – Sam Crocker @SamuelCrocker #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Sam Crocker is SEO Associate Director at OMD UK, and has been building a team of good SEOs there, in order to provide integrated online marketing strategies. He participated in a panel discussion at Brighton SEO in April, titled ‘Is SEO Doomed?’, and revealed that he sees himself as “an online marketer who currently is employed in SEO”.

498549076 8802bf0296 Brighton SEO   How to Pitch SEO – Sam Crocker @SamuelCrocker #brightonseo

Today’s presentation was a crash course on how to position SEO in pitches, and the key elements of developing a successful pitch. He’s had a great track record with proposals, so we were all eager to hear what he had to say.

Sam Crocker on Pitching SEO by djbarker

Photo used courtesy of @randomduck on Flickr

Brighton SEO – How to win at SEO with Duplicate Content: Featuring Pippa Middleton’s Arse – @malcolmcoles #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Malcolm Coles is Director at Digital Sparkle, and is a London-based SEO consultant and strategist working with a variety of businesses and organisations.

In this presentation Malcolm Coles showed us how duplicate content can actually be a great asset for a website, showing us how images of Pippa Middleton could win thousands of page views and links. You can view the presentation on his blog.

Driving SEO with PPC – Kane Bartlett #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Kane Bartlett is the Senior PPC Manager at GO Optimisation and has a wealth of experience managing high profile PPC accounts. With this knowledge of big name brands, his talk on “Driving SEO with PPC” is bound to offer us some great insights.

In this quick-fire presentation the main question asked was “If we spend more on PPC will organic traffic see any lift?” Although PPC has no influence on organic search rankings the answer to this question seems to be yes. Both for high and low value products the non-branded keyword search traffic experienced uplifts as did brand searches. This uplift generated an increase within; new visitors, bookings/sales and the average order value.

So it’s clear that PPC can affect SEO but why? This comes back to how conversions are attributed to SEO and PPC. Those typing in non-branded terms may click on a PPC ad, go off to do more research and then convert through the organic results on branded terms. This is why both branded and non-branded terms see uplift.

Therefore, if there is more interaction between the PPC and SEO departments then benefits can be seen for both. The departments should be working together to create a complete package that will pay dividends throughout the whole project.

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