Archive for the ‘General Marketing’ Category
A little while back we had the pleasure of interviewing Tim Ferriss for our Podcast, this post is a follow-up exploring some of the ideas he raised in our chat.
It’s hard to argue with the central theme of Tim Ferriss’s 4-Hour Workweek, that time is your most precious resource. One of Tim’s ideas of how to spend less time on work is to outsource large chunks of it to qualified staff, often overseas. In-house SEOs or small businesses may not have the resources to fund a UK based search agency, so consider other options.
Can you outsource your SEO in your own geo-arbitrage scheme? I asked Tim in our recent podcast interview about outsourcing marketing and he gave a clear response that almost every task can be outsourced to some extent. He said to keep the mission critical tasks with people you trust and start with low risk and low skill requests.
So if you’ve followed that advice how can you go about outsourcing your search engine marketing?
As an SEO through and through it pains me to say this but affiliate marketers are better at SEO than search marketers whether they work in-house or agency side.
I don’t think this is because they understand engines any better, or because they are more inventive or creative; it’s because of some of their strengths and opportunity they are more effective at their job.
But why are affiliate marketers better at SEO
I was reading about the great new website My Hex Colour over at Jamie Riddell’s blog, a genius idea where someone is selling every hex code colour to be named after you for a dollar and was reminded to Alex Tew and the Million Dollar Homepage.
If you’ve never heard of the Million Dollar Homepage (it’s about five years ago – half a century in internet years) it was a brilliant idea where a chap sold each one of the one million pixels on his site at one dollar each. The plan being once he had sold them all he’d be a millionaire.
And it worked – it became a viral sensation and Alex quickly sold out every single one. He has worked on a bunch of projects since including the hugely popular viral game where you throw shoes at George Bush and recent entry into the dead pool Popjam. Putting aside the guy behind the project I wondered how many of the sites were still going. Read on
We were lucky enough to interview Tim Ferriss for yesterday’s podcast. You can download it here in a double bill interview with Seth Godin, if you haven’t listened to it already)
One of the subjects we touched on in the interview was tools. In the book, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, Tim advocates radical and comprehensive testing to every element of your marketing. It something we all know we should do, but sometimes it’s difficult to find the time or the right tool to help us carry out the testing.
With that in mind I thought I should compile some of the tool’s Tim’s recommended over the last couple of years, and help explain how you can start testing your marketing to get the best possible performance.
We’ve already covered some fantastic blogs as part of our greatest hits series, and we’ve got some brilliant blogs lined up, but if I had to chose my pick of the bunch it would be Blogstorm.
Written predominantly by Patrick Altoft it’s one of the UK most innovatitive Blogs covering search and social media.
According to a direct message I got on Twitter from moneysupermarket.com founder Simon Nixon the preeminent price comparison site nets him a cool $500 a day.
The company floated a couple of years ago with a valuation of £1 billion – looks like the recessions hit em hard:-)
David Airey is one of the UK most widely read marketing bloggers and though at times his out put is quite different from what we produce here at SV Towers we’re still huge fans.
As part of our series of post highlighting our favourite posts from our favourite UK bloggers we’ve selected our top ten of his huge output that we’ve all got bookmarked.
I ran a PR and Marketing workshop with Rob Shepherd MD of The Press Dispensary at the Really Useful Business Show in Brighton yesterday for members of Sussex Enterprise.
It was flattering to be asked by the organizers to explain how SiteVisibility and previously AI Digital and Academy Internet had punched above their weight in terms of press / media exposure but I thought it would aid the credibility of the presentation to have a PR Expert like Rob to explain some of the science.
In what will be a series of blog posts I wanted to highlight our top ten favourite posts from a few of our favourite blogs.
In our first edition we look at the blog from training & research extraordinaires Econsultancy.