Archive for the ‘General Marketing’ Category
I was reading about the great new website My Hex Colour over at Jamie Riddell’s blog, a genius idea where someone is selling every hex code colour to be named after you for a dollar and was reminded to Alex Tew and the Million Dollar Homepage.
If you’ve never heard of the Million Dollar Homepage (it’s about five years ago – half a century in internet years) it was a brilliant idea where a chap sold each one of the one million pixels on his site at one dollar each. The plan being once he had sold them all he’d be a millionaire.
And it worked – it became a viral sensation and Alex quickly sold out every single one. He has worked on a bunch of projects since including the hugely popular viral game where you throw shoes at George Bush and recent entry into the dead pool Popjam. Putting aside the guy behind the project I wondered how many of the sites were still going. Read on
We were lucky enough to interview Tim Ferriss for yesterday’s podcast. You can download it here in a double bill interview with Seth Godin, if you haven’t listened to it already)
One of the subjects we touched on in the interview was tools. In the book, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, Tim advocates radical and comprehensive testing to every element of your marketing. It something we all know we should do, but sometimes it’s difficult to find the time or the right tool to help us carry out the testing.
With that in mind I thought I should compile some of the tool’s Tim’s recommended over the last couple of years, and help explain how you can start testing your marketing to get the best possible performance.
We’ve already covered some fantastic blogs as part of our greatest hits series, and we’ve got some brilliant blogs lined up, but if I had to chose my pick of the bunch it would be Blogstorm.
Written predominantly by Patrick Altoft it’s one of the UK most innovatitive Blogs covering search and social media.
According to a direct message I got on Twitter from moneysupermarket.com founder Simon Nixon the preeminent price comparison site nets him a cool $500 a day.
The company floated a couple of years ago with a valuation of £1 billion – looks like the recessions hit em hard:-)
David Airey is one of the UK most widely read marketing bloggers and though at times his out put is quite different from what we produce here at SV Towers we’re still huge fans.
As part of our series of post highlighting our favourite posts from our favourite UK bloggers we’ve selected our top ten of his huge output that we’ve all got bookmarked.
I ran a PR and Marketing workshop with Rob Shepherd MD of The Press Dispensary at the Really Useful Business Show in Brighton yesterday for members of Sussex Enterprise.
It was flattering to be asked by the organizers to explain how SiteVisibility and previously AI Digital and Academy Internet had punched above their weight in terms of press / media exposure but I thought it would aid the credibility of the presentation to have a PR Expert like Rob to explain some of the science.
In what will be a series of blog posts I wanted to highlight our top ten favourite posts from a few of our favourite blogs.
In our first edition we look at the blog from training & research extraordinaires Econsultancy.
You might have already heard but next week I’m going to be speaking at a4u London, on a panel with the Godfather of SEO in the UK Dixon Jones and the most daper man in SEO Jon Myers (sorry Ciaran you come a close second!)
There’s still a few tickets left for the event. Book now if you haven’t done so already, use discount code SPKD10 for 10% off.
Being a shameless schmoozer and a bit of a stalker I thought I’d try and see which of the speakers I could follow on Twitter before the event, before I knew it I had a list of 44 of the speakers who are using twitter.
Following Jaamit’s great list of SEO’s I thought I should make it easy for all you guys to follow them as well.
So if you click the link you can easily follow all 44 (and the sitevisibility account but don’t let that put you off ;()
We were lucky enough to interview one of the worlds most respected analytics experts, Avinash Kaushik, fairly recently for our Internet Marketing Podcast. We were really pleased with how it went, we had some great feedback from our listeners, and Avinash enjoyed it so much he included it in a free CD that’s being bundled with his next book! Yet another reason to order it!
His next book Analytics 2.0 is a follow-up to the analytics bible that is Web Analytics: An Hour a Day. You can read all about the book over on it’s microsite, but as far as I know it’s the first published book on web analytics that really deals with the thorny issues of how to measure social media.
If you can’t wait for the book to be available on amazon you should have a look at Avinash’s blog or have a read of these posts on the difficulty of measuring social media.
When will the recession end? That’s the billion dollar question at the moment. We don’t have an answer for that I’m afraid, but we do have some advice that will ensure that when things do improve, you’ll be in a better position than before the world went mad.
Even if we don’t know quite when, we know that at some point the economic downturn will upturn and things will start to get better. When it happens it may well happen quickly in your industry, and for the companies best placed to capitalise on the return to consumer (and B2B) spending, it could be the next gold rush.