Archive for the ‘Social Media & Online PR’ Category

Social Media for Good – Charity Fundraising Social Media Case Study

Posted by in Social Media & Online PR on November 30th, 2009 1 Comment

I have spent the past year helping a small group of strangers raise money for the NSPCC. In the wake of the Baby P tragedy, we have collectively walked, ran and bungeed, baked and bellydanced, and many other bonkers activities. OK, nothing unusual about that, except that the main people involved didn’t actually know each other, and still haven’t met in the flesh. We all met via Facebook. I only met my first fundraising friend for real this September, which was a bit like a blind date!

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In November 2008 when Baby P first hit the headlines, many people were drawn to the 500+ groups on Facebook to discuss the horrific case. Some were spurred into doing something positive in his name. One such person was Louise Harvey, who founded an official fund via the NSPCC, the Baby Peter Tribute Fund , to raise money for them in Peter’s name. Her original target was £5,000.

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Click Here for 50,000 Free Dofollow Links from a PR9 Domain

Posted by in Search Marketing (SEO), Social Media & Online PR on October 23rd, 2009 40 Comments

You might be expecting to get let down by such a spamtastic blog post title but I will really show you how to get thousands (actually unlimited) links from a PR9 domain. However this post isn’t really about a stupid link trick, it’s about the inherent flaws in all types of quantitative link data research. But you’re probably not going to read down that far anyway so don’t worry!

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Sweet links dude!

At a panel we did for the DPA conference yesterday I mentioned it was possible to get dofollow links from Facebook pages or profiles. This has been possible for a fair while using numerous Facebook apps but as soon as slightly backdoor tactics to get links from prominent sites start getting talked about at conferences or showing up on Seomoz you know they’re not going to last long anyway. We’ve seen this lately with Twitter closing out dofollow links through applications and more recently Dave Naylor’s Flickr comment trick getting ‘fixed’

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The Real Reason Web Designers Think Widgets are the Future

Posted by in Social Media & Online PR on September 23rd, 2009 1 Comment

Though the fuss about widget’s really seems to have quietened down in recent months, there really did seem a strong agenda of pushing them as an elixir of ‘doing social media’, and while I can’t argue with the success stories, it’s not hard to search Facebook and the like and find failed widgets of every shape and size.
390458749 8dd0ebb42d The Real Reason Web Designers Think Widgets are the Future
And while with every marketing campaign there will be successs and failures, I think there’s definate reasons why some web agencies have been keen to push widgets as the magic wand.

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Why your Agency can’t help you with Social Media…

Posted by in Search Marketing (SEO), Social Media & Online PR on September 16th, 2009 2 Comments

Mostly I spend my time doing search marketing for companies, and the edges between what we do and social media are a bit blurry. We’re not alone in that like almost any company that’s doing anything that slightly overlaps with social media, we’ve been trying to get a piece of the pie.

2557730464 188c28e0c7 Why your Agency cant help you with Social Media...

Given the current financial climate, it makes even more sense to explore other ways make more money from your agency other than your traditional business. I’d like to think we’re different, but the sad news is for most companies their agency can’t really help them no matter what they set out to achieve. Read on

The Unavoidable Reason Social Search Can’t Work Alone

Posted by in Social Media & Online PR on September 2nd, 2009 1 Comment

It’s tempting to think that some kind of social search could topple Google but I don’t think Twitter search or anything similar will ever truely replace traditional search entirely.
196235725 ea68e38ebe The Unavoidable Reason Social Search Cant Work Alone
I think what will happen is there will be a blurring between what is social and what is search. It’s been around for years already but universal search, I think, was the first big step on what will become an inevitable journey, but I can’t see a purely ‘social’ search engine catching on.

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Thinking about advertising on Social Networks?

Posted by in Social Media & Online PR on August 28th, 2009 0 Comments

As much of the English speaking world seems to be poking, tagging and micro-blogging on a daily basis, is it time to start advertising on social networks?

penguins Thinking about advertising on Social Networks?

Fast growing Demographic

People in the UK spend more time on Facebook than any other social network.  Surprised?  Probably not.  What is interesting for marketers though, is the fastest growing demographic are not the kids… but women over 55.  The 35-65 year olds now represent a third of all Facebook users.  One explanation for females leading the way is they want to view their families’ photos and Facebook has become the biggest online repository of photos in the world.

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The Anatomy of the Moonfruit Twitter Success Story

Posted by in Social Media & Online PR on August 28th, 2009 0 Comments

Occasionally a company creates the perfect storm when trying to promote their product or service via a new technique or channel, and inevitably becomes the proto-example used for years to illustrate how to get it right.

1272499540 a9fb5b2e85 The Anatomy of the Moonfruit Twitter Success Story

The recent success of DIY website provider Moonfruit may very well be the latest of these uber-case-studies. Their recent competition on Twitter increased traffic to their website by over 600% and got their brand over 30k followers on Twitter in a matter of days. Read on

Facebook duplicate url’s and rel=”canonical”

Posted by in Social Media & Online PR on July 30th, 2009 0 Comments

Yesterday I received this question about Facebook pages from my girlfriend:


Could you tell me which URL, if any, take you directly to the page (make sure you’re not logged in):

 

http://www.facebook.com/pages/Adventureland/110824832007?created#/pages/Adventureland/100397302070

 

http://www.facebook.com/home.php#/pages/Adventureland/100397302070?ref=search

 

http://www.facebook.com/home.php#/pages/Adventureland/100397302070?ref=mf

 

Why doesn’t Facebook make things like this easier?

This got me thinking. The short answer was actually none of the above. You can strip all the parameters and # tags out of Facebook urls to give the ‘canonical’ url – http://www.facebook.com/pages/Adventureland/100397302070.

5670545786 2b1fd19dcc Facebook duplicate url’s and rel=”canonical”

So I wondered with all the links going to Facebook pages (and groups, profiles etc) which amount to about 800 million according to Site Explorer how many people are blindly copy pasting urls with tracking variables like the ?ref=mf attached?

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Social Networking is Hard Work – Sarah’s Social Media Experiment

Posted by in Social Media & Online PR on June 17th, 2009 8 Comments

So, my social media experiment was probably the most pathetic experiment ever conducted. (See part one here: http://www.sitevisibility.co.uk/blog/?p=278) My plan was to throw myself into all things social media for the whole of April and then write about it in May. However, as you can see I am only just getting around to writing about it now, not because I’ve been so submerged that I haven’t had time to write, but more because I kept finding something more interesting to do and suddenly over two months had gone by and I hadn’t done a thing.

Anyway, I did try…a little, but mostly found the experiment very frustrating.

3549578410 bbd7fc3f88 n Social Networking is Hard Work   Sarah’s Social Media Experiment

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The Twitter Metrics that will completely change the way you use Twitter

Posted by in Social Media & Online PR on June 9th, 2009 12 Comments

Social media is notoriously difficult to measure, hence the efforts of Will McInnes and his band of merry social media darlings at measurementcamp.

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But for some reason there really seems to have been a perfect storm for Twitter, as already some people have come up with some really valuable metrics to measure how well you are performing on the site.

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