Mostly I spend my time doing search marketing for companies, and the edges between what we do and social media are a bit blurry. We’re not alone in that like almost any company that’s doing anything that slightly overlaps with social media, we’ve been trying to get a piece of the pie.
Given the current financial climate, it makes even more sense to explore other ways make more money from your agency other than your traditional business. I’d like to think we’re different, but the sad news is for most companies their agency can’t really help them no matter what they set out to achieve. Read on
It’s tempting to think that some kind of social search could topple Google but I don’t think Twitter search or anything similar will ever truely replace traditional search entirely.
I think what will happen is there will be a blurring between what is social and what is search. It’s been around for years already but universal search, I think, was the first big step on what will become an inevitable journey, but I can’t see a purely ‘social’ search engine catching on.
As much of the English speaking world seems to be poking, tagging and micro-blogging on a daily basis, is it time to start advertising on social networks?
Fast growing Demographic
People in the UK spend more time on Facebook than any other social network. Surprised? Probably not. What is interesting for marketers though, is the fastest growing demographic are not the kids… but women over 55. The 35-65 year olds now represent a third of all Facebook users. One explanation for females leading the way is they want to view their families’ photos and Facebook has become the biggest online repository of photos in the world.
Occasionally a company creates the perfect storm when trying to promote their product or service via a new technique or channel, and inevitably becomes the proto-example used for years to illustrate how to get it right.
The recent success of DIY website provider Moonfruit may very well be the latest of these uber-case-studies. Their recent competition on Twitter increased traffic to their website by over 600% and got their brand over 30k followers on Twitter in a matter of days. Read on
So I wondered with all the links going to Facebook pages (and groups, profiles etc) which amount to about 800 million according to Site Explorer how many people are blindly copy pasting urls with tracking variables like the ?ref=mf attached?
So, my social media experiment was probably the most pathetic experiment ever conducted. (See part one here: http://www.sitevisibility.co.uk/blog/?p=278) My plan was to throw myself into all things social media for the whole of April and then write about it in May. However, as you can see I am only just getting around to writing about it now, not because I’ve been so submerged that I haven’t had time to write, but more because I kept finding something more interesting to do and suddenly over two months had gone by and I hadn’t done a thing.
Anyway, I did try…a little, but mostly found the experiment very frustrating.
Social media is notoriously difficult to measure, hence the efforts of Will McInnes and his band of merry social media darlings at measurementcamp.
But for some reason there really seems to have been a perfect storm for Twitter, as already some people have come up with some really valuable metrics to measure how well you are performing on the site.