Archive for the ‘Social Media & Online PR’ Category
I wrote a couple of weeks ago about a successful little campaign using Facebook pages, which I think is the best post I’ve read about Facebook pages- you should read it;-)
Then last week, as Jennie reported in this post, Facebook went and gave their Pages a redesign, around the same time they rolled out a new profile page design which led to comments on the Facebook blog such as these-
“Dear Facebook,
I used to love you, but now I have to go, you’re ugly now, and bloated with useless information, I’m embarrassed to be seen with you in public. In fact to even mention that i ever liked you is repulsive to me, a reproach on my on sanity. You were fun once. I used to log on 10-20 times a day, yesterday I got on once, in the hope that you would change…but i know better…the only person i can change is me…”
To be fair to Facebook they get this kind of reaction whenever they do a redesign.
Anyway since the new Facebook Pages (business pages) were launched on the 11th March the number of new fans my page has been getting has dropped from about 80-100 to under 20. Coincidence? I don’t think so. Check out the stats…
Read on
Facebook are about to roll out major changes that will inherently change the way we use Facebook.
But before we talk about Facebook evolving to encourage connection with strangers, or the effect that the Newsfeed’s replacement with Facebook Stream will have on user behaviour, we have important news for Marketers. Read on
Following my last post on here about big fish I though I should write something useful! I’ve been reading a lot of buzz lately, particularly in the affiliate space about Facebook advertising and getting the most out of the Facebook PPC channel. While facebook ads have got potential, its really early days. Facebook ads are cheap, but actually you can get free advertising on Facebook, which might be considerably more powerful than their PPC ads, with Facebook pages.
In this post I’m going to show how I’ve developed a Facebook campaign thats attracting 8000 fans and is still getting over 100 new signups a day, for free. As its not a client campaign I can show you some nice data as well. Its interesting to see how the snowball effect works on Facebook and you can get it going with virtually no effort, which is nice. Read on
Yesterday at the SES Conference in London Amanda Watlington and Joseph Morin discussed the best practices for optimising your video content.
Videos can create a lot of interest, gain inbound and outbound links and generate website traffic, however search engines such as Google, Yahoo and MSN are not yet able to read video content so a number of techniques must be employed in order to build a presence for your material.
photo credit: oswalo Super8 Video Camera
Read on
Twitter, the micro-blogging phenomenon, has achieved a frantic amount of press recently thanks largely to the likes of high profile TV presenters such as Jonathon Ross and Stephen Fry utilising the service and updating their following fans (in the thousands) via Tweets.
Today is the date of Twestival, the 24-hour global Twitter fest that aims to raise $1million for charity:water, a noble cause indeed but what bewilders me is how Twitter makes any money for the maintenance and running of its service in the first place. The $20million of funding from various investors around the world certainly helped but they’re going to want to see some ROI fairly soon. So how is Twitter going to become a bread winner?
photo credit: MournerLike birds to water
Read on
The social media bookmarklet has become a de-facto element in most new website designs. And while I love social media and think it can have some huge benefits for websites; I think including social bookmarklets like AddThis to a new web build by default is at best laziness and at worse symptomatic of a complete misunderstanding of how social media works.
From Flickr
So after I went off on a bit of rant about them in the office I thought I needed an experiment to prove my point. Read on
Everybody in the world of SEO wants links. Link bait has become one of the most effective uses of your time to attract those links, so much so a good friend of mine is making a good living offering specifically a linkbait creation service.
photo credit: internets_dairy I’m not hungry for links no more
But lots of people don’t know where to start when it comes to creating a link worthy piece of text that’s going to appeal to the linkerati. Read on
We’ve found Yahoo Answers a great place to introduce social media marketing to our clients, it’s got a mainstream audience, it can send targeted traffic and doesn’t require the same level of commitment as creating a blog or podcast.
photo credit: geoffeg Pipes clearly are the answer
For those familiar with the site the users pose questions which then the community offer their solutions and then asker can vote which they think is the most useful.
As the links are no-followed they don’t have a search engine ranking benefit we don’t want to spend too much time searching for questions we could answer, fortunately another Yahoo product Pipes came to the rescue. Read on
I finished this white-paper off about how job boards, recruitment companies and internal human resource departments a little while ago but I’m really pleased I can finally unleash it to the public at large.
It’s quite an involved read but if you’re just trying to grasp how social media can work in the recruitment sector it’ll get you up to speed and if you’re fully immersed it’ll give you some great in-depth tips.
You can download it here, or read our lovely marketing bumph below.
Read on
I had the pleasure of attending the first inaugural meeting today of the MeseaurementCamp which could probably be described as cross between an un-conference and working group aiming to try and create some standards in the world of social media marketing.
So how long does the wisdom of crowds say the piece of string is?
photo credit: The Shopping Sherpa
The session organized by Will McInnes was interesting, all the attendees seemed to have a positive attitude and there was plenty to take away from the session. It seems the Wiki is going to be the focus of much attention going forward. Read on