Twitter announced yesterday at the Internet Week event in New York that they’ll be introducing a brand new advertising product for media and consumer brands.
The new service titled ‘Twitter Amplify‘ will allow advertisers to promote television clips on Twitter. Imagine, sports replays from say the Champions league final accompanied with beer commercials or even a weather forecast being made visible and watchable all through your Twitter feed.
Twitter has been busy testing these media clips and their recent trial included a streamed trailer for the film ‘After Earth’ before showing a fantastic dunk block replay during the New York Knicks and the Indiana Pacers game.
They’ve also been busy sealing up deals with media partners, those confirmed include the likes of, BBC America, A&E, Conde Nast, Discovery, Fox, Major League Baseball and WWE.
This is a huge boost for companies looking to extend their advertising reach beyond the realms of TV and engage with fans personally through their Twitter feeds. They’re even looking into the possibilities of TV ad targeting which could take things to a whole new level.
This news comes on the back of a busy few months for Twitter as they only recently announced in April their keyword targeting for advertising. This in itself was huge news as it allows advertisers to base their messaging around specific stated interests of their fans and consumers rather than by demographic or geographic data. These targeted keyword ads are set to provide companies with a much higher level of engagement on Twitter.