In this week’s episode of Internet Marketing we interviewed Amy Fetzer, Author, Journalist and expert on sustainability about how you can go green to promote your business. You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes
Some of the topics covered
- Buying the Green Ladder on Amazon.com, Amazon.co.uk
- Amy’s Personal Site
- CSR Chicks
- Green Ladder Book & Blog
- What’s Common is Successful Sustainability Schemes
- Writing a book via Skype video chat
- Easy Changes to Make
- Making your products greener as a USP
- Sky TV’s efforts
- Small Business save 15% on energy bills
- Changing organisation from within
- Using sustainability to get new business
- Small changes big impact
- Sustainability as a marketing differentiation
- Green procurement
- Waste is bad for business
- M&S Plan A – Marketing Magazine
- M&S CSR Report
- Patagonia
- You won’t get everything right – honesty
- Presenting a business case
- Guardian Environment Section
- JustMeans