The Godfather of Usability, Jakob Nielsen, Get’s a Grilling – Podcast Episode 67

In Internet Marketing Podcast, The Digital Marketing Blog by Kelvin1 Comment

There is one name in the world of Usability that gets name checked more than any other, Jakon Nielsen. He’s a controversial figure but one of the worlds leading authorities on making your website more usable. We were lucky enough to ask him a few questions for this weeks podcast episode.

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You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes

  • Is Usability getting better or worse?
  • Why Twitter and Facebook is ruining your usability
  • Banner Advertising hasn’t worked for 13 years
  • The changing issues in usability
  • Why home page slideshows don’t work.
  • Do you think Google’s considering page load time to improve user experience or to reduce the load on their servers.
  • Google have always understood the importance of speed in usability
  • The difference between websites that communicate and those that provide information
  • Short term memories impact on your websites content.
  • Does the reason Wikipedia rank so well because of it “Jakob Nielsen-Style” design?
  • People don’t go to website to admire them.
  • Don’t spend all your website budget on design, it should be a small part of the cost not all of it.
  • What do you make of Twitter’s simple design?
  • Twitter is simple in some ways but complicated in lots of others.
  • Twitter has atrocious finability
  • 140 characters leads to shallow-ness
  • You’re a big critic of Flash, do you think with HTML5 Flash is doomed?
  • The abuse of flash
  • Using flash in the in the right way
  • Why Apple don’t want flash on the iPad
  • Does it every frustrate you that after 10-15 years people still don’t follow your advice
  • Don’t make old mistakes make new ones
  • Search volumes in prices
  • Eyetracking Web Usability on Amazon UK or US
  • Prioritizing Web Usability on Amazon UK or US
  • Usability Week 2010 LondonSan Francisco & Toronto

As always you can get in touch by emailing, leaving us a comment at or using the Twitter hashtag #impc or leave us a voicemail question on +44 1273 256 150


  1. Just to correct these show notes – the chaps name being interviewed is Jakob Nielson, in case you incorrectly search on Jakon.

    Good episode chaps

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