Getting Mobile Commerce Right: Special Interview with Paul Skelton – Podcast Episode #162

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In this episode of the Internet Marketing Podcast, Kelvin is interviewing Paul Skelton from Internet Retailing Expo. This is a special episode as we are media partners of the IRX happening on 21st and 22nd March. If you’re interested in mobile commerce, you can still register for tickets to the show and there is a special mobile track happening the second day of the conference, which is happening at the Birmingham NEC.

Kelvin and Paul are discussing the growth of mobile commerce, and how to get into it, as well as what to evaluate when considering your mobile audience, and whether apps are better then mobile sites, or if responsive website are better.

Mobile Phone with Money in Kenya

Internet Retailing Expo, 21st-22nd March

Paul Skelton’s book “M-Commerce”


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